A rose air conditioner owned by Gree Electric has caused controversy, and many netizens complained that the aesthetics of the 90s were "ugly and earthy". Although it was hacked, it did become popular.
Rose air conditioner first, second and third generations
On May 14, Dong Mingzhu, chairman of Gree, once again responded to the complaints of netizens about the rose air conditioner during the live broadcast. "We were the first to create the Rose Air Conditioner, and even if everyone thinks it's defective, it's the best, because there's no second one to make it, it's a kind of creation," she said. ”
In January 2024, Gree Electric Rose Air Conditioner sparked widespread discussion because of its styling design and name, and a staff member said at that time that offline stores were basically not selling, and only a certain Gree store with inventory in Zhuhai. "This one is basically given by the elders to their children for marriage."
A reporter from Beijing Youth Daily noticed that at present, the "Gree Dong Mingzhu Store" is still selling this product, and the price of 3 horses of frequency conversion has been reduced from 32999 yuan to 29999 yuan for a limited time, with a cumulative sales of 100+, and the promotional page shows that each person is limited to five pieces. The product can participate in the trade-in activity, and the maximum subsidy for the old machine is 1,000 yuan. But the sales volume of other platforms is mostly 0.
Although this rose air conditioner has attracted widespread attention in 2024, in fact, according to the official introduction of Gree Electric Appliances, this rose air conditioner series has undergone three generations and four upgrades, and has been launched for nearly ten years.
According to Gree Electric Appliances, the first generation is a cylindrical frontal air conditioner that leads the market. The second generation is 5 years later, equipped with distributed air supply technology to solve the pain point of direct cold air, this technology is not only internationally leading, but also has won numerous awards at home and abroad. After 10 years, the third generation has further strengthened and upgraded the distributed air supply technology, innovatively realized the separation of cold and warm air flow trajectories, and the vertical temperature difference of the room can be less than 3 °C during heating, and the extremely cold area can also provide heat at minus 30 °C.
However, the products of Rose Air Conditioner have been spicy comments from netizens: the first generation of "red like blood in the heart", and after putting a small picture, it is even more "face-hitting" Armani lipstick; The second generation turns on like a glowing oyster mushroom. In contrast, the third generation is smoother and more refreshing.
It is reported that the hotly discussed cabinet rose air conditioner was designed by Dong Mingzhu himself a few years ago, called "rose air conditioner", which is suitable for newlyweds with golden and silver weddings. The top of the air conditioner is like a pink rose in bloom, and the rose fan blades will slowly change color after turning on the light, from pink to purple, and the petals will slowly flutter, as if fluttering in the wind.
Not only that, in the operation of the air conditioner, 19 blooming roses will faintly appear on the column body, and the flower language is "the highest point of love in a lifetime". At the same time, in the face of the unique customer group of newlyweds, many functions have been added, such as voice-on-demand news stations, weather yellow calendar time, AI parent-child education, etc. On the 2023 Chinese Valentine's Day, Gree will also take the rose air conditioner as the main brand of the festival, and cooperate with the poster of Dong Yong's Seven Fairies and Magpie Bridge to set off a romantic atmosphere.
In terms of price, according to the official website of Gree Electric Appliances, the price of the hanging rose air conditioner is 13,529 yuan, and the prices of two and three horses of the cabinet rose air conditioner are 29,999 yuan and 32,999 yuan respectively, which are higher than other styles of air conditioners with the same configuration.
Regarding the heated discussions and complaints of netizens, Gree has also responded many times. On January 2, 2024, the official account of Gree E-commerce Co., Ltd. @Gree Pearl Select released a video saying, "Mr. Dong said that he would use roses to express love to users and make this air conditioner a work of art worth collecting." At the same time, the video also said that some technologies of Rose Air Conditioner have been recognized as "internationally leading" in the process of updating and have won numerous awards at home and abroad. "Give people roses, and there is a lingering fragrance in your hands. Rose Air Conditioner is not only a work of art given by Gree to all users, but also shows Gree's beautiful vision of 'making the world fall in love with Made in China'. ”
On March 2, Dong Mingzhu responded to "Rose Air Conditioner was complained about" in an interview with the media, she said: "The design of Rose Air Conditioner is actually more about integrating with family life. Many people complained that 'Dong Mingzhu is good soil', then I will be soil, I don't think it matters. We have to continue to innovate and make air conditioning a work of art at home, and that's my goal. ”
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Text/Beijing Youth Daily reporter Song Xia
Editor/Fan Hongwei