Recently, a piece of news about "Dong Mingzhu wants to carry out an anchor draft across the country" has been on the hot search.
Image source: Weibo hot search
What is the national development?
Or is it an anchor draft?
According to media reports, recently, Dong Mingzhu, chairman of Gree Electric Appliances, started broadcasting in the live broadcast room of "Zhang Qi New Business", with a live broadcast time of about 1 hour and nearly 2 million people watching.
Image source: Blue Whale News
During the live broadcast, the two mentioned the "Gree Good Anchor" plan many times, saying that they wanted to carry out an anchor draft nationwide, and the top ten winners could participate in the chairman Dong Mingzhu's family banquet, and Dong Mingzhu would personally cook for everyone.
Image source: Blue Whale News
And how exactly do you qualify for this draft?
Their reply in the live broadcast room was: Consumers who like the Gree brand very much can participate in the selection of "Gree Good Anchor".
Image source: Blue Whale News
At the same time, they also said: They hope to select Gree's "Dong Yuhui", and they also hope that during the draft process, some people will find their own careers, and he will be able to become a permanent Gree live broadcaster.
Image source: Blue Whale News
The matter of "Gree anchor draft" is hotly discussed on the Internet, and many netizens also expressed their opinions, they said: The current big bosses are still quite hard, and they have to be responsible for specific things when they go to the front line of live broadcasts?
Image source: Weibo comment area
In addition to the draft, Dong Mingzhu also responded again in the live broadcast to the "rose air conditioner was complained about", she believes that in the field of air conditioning, Gree was the first to create a rose air conditioner, even if everyone feels that it is defective, it is the best, because there is no second one, this is a kind of creation.
Image source: Bay Finance
Dong Mingzhu said: Everyone's aesthetic is different, some people think it's great, some people think it's beautiful, and they still have room for improvement.
Image source: Bay Finance
Speaking of "Rose Air Conditioning", I felt like a dead memory was attacking me
There must be friends who don't know what this air conditioner looks like, so I'll put it below for you
Image source: Xiaohongshu
In this live broadcast, another point is worth noting, that is, Dong Mingzhu herself responded to the phenomenon of entrepreneurs becoming Internet celebrities, she said: She stood at the front desk just so that consumers could contact the company when they had problems, and many consumers knew their phone numbers and could contact themselves directly to solve the problem.
Image source: Red Star News
At the 2024 10th China Brand Economy (Shanghai) Forum not long ago, Dong Mingzhu also made a similar speech, creating personal IP is not the pursuit of Internet celebrity effect, but hopes to convey a firm commitment to consumers.
Image source: Interface News
She emphasized that although some people think that the trend of entrepreneur influencers started with her, her original intention was not to become an influencer, but to connect directly with consumers, to ensure that consumers feel safe when buying and using products, and to find support when they need to defend their rights.
Image source: Interface News
Finally, I would like to ask you if you are interested in signing up for the Gree anchor draft, after all, the top ten can still eat the family banquet made by Sister Dong herself