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Editor|Little Sheep says everything in the world
Preface
On May 14, Dong Mingzhu, chairman of Gree Electric Appliances, held a live broadcast in Zhang Qi's live broadcast room, attracting nearly 2 million viewers to participate, and the live broadcast lasted about 1 hour.
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Video source: @Chaonews
During the live broadcast, Dong Mingzhu mentioned the "Gree Good Anchor" plan many times, planning to find excellent anchor talents across the country.
She revealed that the top 10 winners of the program will have the opportunity to attend a banquet hosted at her home, where she will cook herself.
Dong Mingzhu also talked about the phenomenon of entrepreneurs transforming into Internet celebrities in the live broadcast.
She explained that she appears in the public eye mainly to ensure that consumers can contact businesses directly if they have a problem, emphasizing that many consumers can reach her directly on her phone.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
Netizen: I choose the king freely, he is what everyone expects
Wang Ziru: Choose me, choose me, choose me [cover your face]
With a pearl in his mouth, he can expand and contract freely, and I will stand at the head of this wave
Dong Mingzhu cooks in person, how many people are looking forward to [tears]
Netizen: I just want to eat, I don't want to work
This is to turn on the concubine selection mode [look]
Netizen: Gree's Tiger applied to play
Netizen: The aura of freedom kills all anchors in seconds. Dong Yuhui also had to retreat in front of Wang Ziru.
The lamb has something to say
I think Dong Mingzhu's participation in live broadcast activities and the launch of the "Gree Good Anchor" program is a very forward-looking initiative. This not only increases the visibility of the brand, but also enhances the transparency and trust of the brand through direct interaction with consumers.
Inviting ten winners to the family banquet mentioned in the live broadcast is a very humane affinity strategy, allowing consumers to feel that Gree is not only a company that pursues technology and quality, but also a warm and humane family.
Dong Mingzhu is open to the phenomenon of entrepreneurs becoming Internet celebrities, and makes it clear that her Internet celebrity behavior is to better serve consumers, not to pursue false fame.
This attitude made me feel her sincerity and sense of responsibility as a business leader. Through her example, she sends a message to society: the first priority of entrepreneurs is to solve consumer problems and improve customer satisfaction, not just to pursue profits through business activities.
Dong Mingzhu has repeatedly emphasized on different occasions that the construction of personal brand should not be separated from the core values and mission of the enterprise. This view is an important reminder for us ordinary consumers.
Overall, Dong's actions and remarks not only enhanced Gree's brand image, but also set an example for other entrepreneurs on how to use new media to connect with consumers.
Her approach made me feel positive energy, and it also made me trust and respect Gree's sincerity and professionalism as a brand. In the future, I look forward to seeing more entrepreneurs like Dong Mingzhu, not only succeed in business, but also lead by example in social responsibility and consumer service.
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