Miss Dong's Rose Dream: Gree Air Conditioner Transforms into Home Art
In CCTV Finance's "Dialogue" program, Dong Mingzhu, the head of Zhuhai Gree Electric Appliance Co., Ltd., showed his firmness and self-confidence as always in the face of the controversy caused by "Rose Air Conditioning".
Not only did she not avoid the complaints of netizens, but she turned these voices into a driving force for innovation. Dong Mingzhu said frankly in the program that the original intention of designing the "Rose Air Conditioner" was to make the air conditioner not only a tool for adjusting temperature, but also a part of family life and even a work of art.
Her words reveal the dual pursuit of product aesthetics and practicality, as if to tell us: in Miss Dong's world, air conditioners can also bloom roses.
Netizen aesthetic challenge: the controversial road of 10,000 yuan rose air conditioner
As soon as Gree Electric's rose air conditioner was launched, it set off a wave on the Internet. This air conditioner, which costs more than 10,000 yuan, has sparked heated discussions among netizens with its unique rose-shaped design.
Some people think that the design of this air conditioner is too retro, and even a little "rustic", which is incompatible with modern home style. Dong Mingzhu insisted that this air conditioner is for newlyweds, implying the sweetness and longevity of love.
She hopes that through this product, she can convey a message of love to users and make the air conditioner a work of art worth collecting at home. This concept is in stark contrast to the aesthetic concept of netizens, and for a while, "rose air conditioning" has become a hot topic on the Internet.
In this controversy about "Rose Air Conditioning", Dong Mingzhu's innovative ideas collided with netizens' aesthetic concepts. On the one hand, Dong Mingzhu hopes that through continuous innovation, the air conditioner will be made into a home artwork and convey the message of love.
On the other hand, netizens questioned the design of this air conditioner, believing that it does not match modern aesthetics. This controversy not only shows the innovative spirit of entrepreneurs, but also reflects the diverse needs of consumers for product design.
In this era of diversification, both businesses and consumers are looking for the perfect balance that can meet functional needs and touch people's hearts. The controversy over the "Rose Air Conditioner" is a microcosm of this exploration process.