With the release of Great Wall Motor's sales performance in 2021, the sales volume of overseas markets has also been disclosed, according to the report released by the European Chamber of Commerce (AEB), in 2021, haval brand sales of 39,126 new cars in the Russian market, an increase of 125% year-on-year, the market share increased by 1.2%, ranking first in the local Chinese brand.
Blockbuster models work together to bridge the gap between mature brands
According to the report, haval total sales in 2021 ranked after Nissan, BMW, Mercedes-Benz, while Nissan's 2021 sales decreased by 9% compared with 2020, BMW and Mercedes-Benz in 2021 increased by 10% and 11% respectively, if according to this growth rate, the Haval brand is expected to complete the annual sales of the above brands in 2022.
Such achievements in the Russian market are inseparable from the rich and iterative product layout of the Haval brand. As the global flagship products of the Haval brand, the Haval F7 and F7x are well received by the market with their rich intelligent configuration, trendy and dynamic design and strong power, and their sales in 2021 increased by 82% and 134% year-on-year, respectively, to 12,386 and 10,336 units.
Following the Haval F7 and F7x, the Russian market launched another blockbuster model that gathered the top resources of Great Wall Motors- Haval JOLION, which became a local "net red" model shortly after its launch in May 2021. Based on the global, highly intelligent, modular lemon platform to create Haval JOLION, with strong strength to impress young users, less than 1 year after the listing of 9877 vehicles, to promote the further improvement of Haval brand market share.
Adhere to the user-centric, diversified activities strong circle fans
In addition to completing the layout of intelligent products, haval brand in the Russian market has always adhered to the user-centric, and constantly seize the minds of local young users.
With the strong support of the Russian sports community for e-sports, various e-sports events have sprung up rapidly and become the focus of young people's pursuit. In 2021, Haval Brand exclusively sponsored the strongest Dota2 team in Russia to Virtus.Pro, becoming the first local car brand to enter the field of e-sports, and embracing esports users through DOTA2 events and shooting esports game CS:GO.
In addition, in order to celebrate the third anniversary of the HAVAL CLUB Forum, the largest fan community of the Russian Haval brand, Haval invited loyal car owners to hold an annual owner event in Vladimir, the "holy land of Russia", and invited million v "Lisa Rulit" to help share the Haval Music Bonfire Event, family entertainment competition, "Wild Veles" outdoor team building and other activities. Through active interaction with local users, the Haval brand has reached a high degree of empathy with them, and truly achieved "the world for those who get fans".
The sales network has been further expanded, occupying the bridgehead of the European market
While working together through product and marketing twin engines, the Haval brand continues to attract more and more dealer groups to join, expand the network coverage of the Russian market, and provide more consumers with convenient conditions for car purchase.
According to the official display of Great Wall Motors, as of January 2022, the sales network of the Haval brand in the Russian market has exceeded 118, covering the central, southern, North Caucasus, northwest, Volga, Ural and Siberian regions, and achieved 100% coverage of core sales cities.
At the same time, relying on the location advantage of the Tula factory, the Haval brand radiates to the surrounding CIS countries with Russia as the center, and has now realized the network coverage of Belarus, Azerbaijan, Kazakhstan and other markets, and made the Russian market a bridgehead to open up Asia and Europe.
Write at the end
From the perspective of sales performance in the Russian market, Great Wall Motor's globalization strategy has begun to show results, and after sitting on the throne of China's SUV sales champion, the Haval brand has also continued to create good results in the Russian market. With the continuous investment of Great Wall Motors in the world, automotive products from China will continue to refresh overseas users' cognition of "China's intelligent manufacturing".