In the field of SUV, Tesla MODEL Y, Changan CS75PLUS and BYD Song PLUS Dmi won the first and second places respectively, while the Haval H6, which has long dominated the sales champion of the SUV field, is now in fourth place.
Among them, there is also a Haval SUV, which also sold more than 10,000 yuan a month in the year of listing, and was also produced in the Tula factory in Russia, which was highly sought after by the fighting nation. But just three years later, the car is now close to zero sales in China, and it is the Haval F7.
In 19 years, Haval said that Haval had the H series, and then focused on creating the F series, forming a truly complete Haval (HF) series.
Brother Meow specifically checked it, F7 sales in the last four months of 21 years were 13 vehicles, 7 vehicles, 3191 vehicles and 413 vehicles, and this year there is no F7 sales data, chip shortage? It should be that the sales volume is too poor for the manufacturer to stop production.
Why are F7 sales directly cut off? Today, Brother Meow will talk to you about my understanding.
The first F7 is the H6's hulled sister car
Vehicle pricing is higher than H6, quality control is not as good as H6, F7's three major pieces and H6 universal, with a more beautiful and younger design than H6, at that time did win a lot of post-90s hearts.
However, the F7 gearbox has a low speed setback, and the problem of high fuel consumption is more serious than that of the H6. The most important thing is the crotch in terms of intelligence, and the most frequent complaints on the Internet are that the intelligence of F7 is not smart at all.
For example, the vehicle interconnection often fails, the large screen is black from time to time, many times the whole car image can not be opened, etc., and the upgrade promised by the manufacturer is also delayed again and again.
After the decline in F7 sales, the manufacturer is a large price reduction, which makes the owner feel that the F7 has lost money.
Second, the Haval model is planned in a chaotic way, and the F7 is inevitable to fall victim to it
When Haval pushed the F series, it was right to want to position young people, but Haval planned the model too rashly, and it felt like it was just a casual work to make up the two words of Ha HF.
Once I was chatting with a friend who was doing Haval sales, and he said that Haval was going to stop the F7 because the sales were not good and the manufacturers did not want to focus on it.
If you want to buy it, choose the latest H6, and don't consider other series. In fact, the manufacturer's people know best, in addition to the H6 is seriously doing, other models are the same as playing tickets, sales are good I will produce, sales can not be directly cut.
Before there was H, there was F, which was deceptive. The F7, as Haval's best-selling global model in Russia and Eastern European countries, is speechless when it is discontinued in its home market.
Third, under the new era of consumption, manufacturers have gone astray under the influence of Internet voices
In the new era of consumption, manufacturers will pay attention to the preferences of young people and try their best to make friends with young people, but this is also easy to be biased by young people on the Internet.
Now the name of the Red Rabbit, Big Dog, First Love, and Divine Beast of the Haval series are all voted out by young people online.
But people just give your model a name vote, does not mean that you produce it and they will buy it, most people are playing online.
Looking at the sales of the first love, it is clear that 2506 vehicles were sold in the last month of last year, and in January and February this year, the first love disappeared like the F7.
Whether the chip is barren or not, it is doubtful whether the first love is the same as F7, perhaps shorter than F7. Just like its model naming, the first love talks about it and runs away, is it true that few people can go on with the "first love"?
Fourth, a series of divine operations have made the old car owners completely sad
The Great Wall's SUV Wei Pai, a high-end SUV brand with the surname of Boss Wei as the name and logo, has now officially changed its name to Wei, and the previous VV5, VV6 and VV7 have also been transformed into coffees and drinks that young people like - lattes, mocha and macchiato. The name is the new hybrid system, and the name has been changed.
In this era of rapid development of new energy vehicles, it is not wrong to change the hybrid system, but there is no need to change the name, AH, BYD's Tang, Song, Qin early stage did not have fuel vehicles? Great Wall you can't even inherit the name, how should the owner of the VV series look at you before?
If you don't change the name of the car, the owner will also think that the model I bought before is finally upgraded, and I will change the more advanced hybrid version after changing the car.
But now the old owner will definitely think, is the manufacturer directly discontinuing the model I bought? Abandon the old owners.
summary
To tell the truth, the Great Wall has long been the leader of domestic SUVs, and the H6's pin crown has been taken away for two or three consecutive months, which is caused by playing various riotous operations on its own.
The Great Wall must not be so blind toss, according to the market changes, according to their own pace to create boutique models, rather than having more children to fight, so that consumers remember and agree that accepting your two or three boutique models is enough, deep ploughing is the most important.