When watching TV last night, I found that there were many opening advertisements: "100 yuan 10 cans, and then send a set of exquisite glass pot tea sets, not satisfied with the refund without paying a penny", "the original price of two or three thousand mink coats, now as long as 98, the manufacturer shipped zero profit, free try on a week, not satisfied with the package return!" So I made a headline last night, and a day passed, and many friends were still commenting and replying, and many of them had been fooled by this. Probably due to regional push differences, a friend in the comment area replied that he had bought elbows, canned fish, and plum meat on TV commercials.
What are the forms of these "fake" ads?
Form 1 When you are usually watching TV, some advertisements will be inserted in the opening or middle of the film, and these advertisements are routine types. This kind of advertising and the previous TV shopping has a more obvious difference, the previous TV shopping is a special time period, or a channel, there are hosts and merchants to introduce for everyone, and then this product is the same as the current live streaming with goods.
The advertisement we see on TV now, unlike TV shopping, is provided by some video platforms, such as a Qiyi, a video, or a TV box.
Why is it easy for everyone to buy this thing? Because he and we are in a certain more, a treasure, a certain east above the purchase of things is not the same, those it belongs to the e-commerce platform, you are not satisfied I can not receive the return, the transaction of funds by the platform as a supervision, rather than real-time arrival at the seller's account.
But TV ads, these, all belong to the scan code after payment, the payment is immediately to the account of the person, you receive the goods are not satisfied with the refund, because the money to others, others do not agree to return, you want to send back can, you pay your own postage.
Form two Now a lot of short video platforms, when you brush short videos, he will also provide some ads, including what you usually watch live streams with goods to buy (I have not bought, I do not know whether they are like the e-commerce platform, the transaction funds are supervised by the platform), many of which are playing word games. But as far as I know, many of the goods in the live stream cannot be returned, that is, you are not satisfied and cannot be returned, because people ignore you, and many things, it has a real counterfeit problem. For example, before a certain Internet celebrity sold mobile phones, in fact, the brand had already collapsed, and he found someone to produce a bunch of garbage and began to sell, such as sugar water...
Since it is a "fake" advertisement, why should the platform still run it?
In the end, this is all about profit! It's like running an advertisement on TV, as long as someone gives money, why don't I advertise? These video playback platforms, including some manufacturers such as TV boxes, play content and resources that cost money to buy, so they also need a way to earn money.
As long as the production of this advertisement and the content of the advertisement are not in violation of the law and comply with the advertising law, the platform will do it. Have the major TV stations done a lot of false advertising in the past? What life No. 1, 8 cm high peptide ... Numerous!
There are so many victims of these advertisements, why don't the relevant departments govern it?
On this issue, I really went to check some relevant laws. According to the latest legal provisions, celebrity endorsement products include celebrity live streaming with goods, and if there is a false or serious quality problem of the product, it shall bear corresponding responsibility. And this kind of advertisement that everyone sees on TV, does his false platform take responsibility? It is also a responsibility! Because many people can't afford to spend this time fighting a lawsuit, so they don't have much money to buy a product, so they think they are unlucky.
Many people say that I was deceived and bought not what I thought, so is it useful for me to report it? Not much effect! Why do I say that? Let me explain to you, and also take the problem of tea leaves. The advertisement wrote 100 yuan 10 cans of tea to send a set of tea sets, first of all, people did not explain the weight of tea, right? It also does not explain the quality of the tea, right? At this time, the problem comes, you pay him 100 yuan, he gives you 10 cans of tea, plus a set of tea sets.
When you take it home, you find that this tea leaf is particularly broken, and it is all old leaves, the most important thing is that ten cans are added together to only two or two. Is this not cheating? Absolutely! But you're being fooled, why? As I said earlier, others do not guarantee the quality of your tea and the quality of your tea.
So someone else sent you 10 cans of tea plus a set of tea sets as promised on the advertisement, which does not constitute consumer fraud, that is a shoddy problem? For 100 yuan you want to buy a pound of tea, which is not realistic in itself.
So do you understand? They have been playing word games, not that the relevant departments do not govern, but that they cannot govern, people's advertisements are written like this, and the goods are also sent this way. It is that you think too beautiful to buy, people promise to you, and you think that what others have not promised is just as beautiful.
Finally, do not buy the platform without security, and do not buy it even if it is cheap! Before watching the advertisement, write down the content of the advertisement, analyze it word by word, analyze it thoroughly and then buy it, do not buy it if the analysis is not thorough! The goods of the live broadcast platform are not for the benefit of consumers, they all want to seek the benefits in your wallet!