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Why did the small pot of tea win the double gold award? Du Guoyao: Because it has taken the right path

author:Strange on technology

Now tea drinking has become a new fashion trend, as a typical representative of the tea industry, small pot tea with multiple innovative experiences of appearance and quality, changed many people's inherent views on traditional Chinese tea, re-established people's cognition of Chinese tea, and was liked by many young consumers.

And recently, the two categories of small pot tea have won many awards, such as it has won double gold awards in the quality of the 2021 "Huangshan Cup" national traditional tea products, and the winners are Jin Junmei and Anji White Tea.

Behind the gold award is the creation of high-quality good tea by small pot tea, and the reason why small pot tea can achieve double gold award is inseparable from its commitment to the road of "whole industry chain + large research and development", which promotes the continuous transformation of the tea industry to branding, standardization and intelligence.

Why did the small pot of tea win the double gold award? Du Guoyao: Because it has taken the right path

Changes in production

Small pot tea in the production end, did several things, one is to cooperate with 8 tea non-genetic inheritors, through the tea master's exquisite tea making technology and rich tea making experience accumulation, and small pot tea jointly formulated in line with the requirements of traditional tea making technology product standards, tea from agricultural products to consumer goods, with the best technology, to ensure tea quality, establish a unified grade, establish a good tea cognitive standards. The second is the innovative thinking of small pot tea, small pot tea from the consumer goods thinking, accurate insight into consumer needs, with high-quality product quality, as well as innovative user experience, the Chinese tea into a modern consumer products in line with the modern life consumption habits, so that innovative research results into the traditional tea culture industry. And the more critical aspect of small pot tea is that it exports a complete set of standardized and industrialized tea planting and production solutions, so that other tea companies see a new development route, especially in the current labor shortage and the continuous rise of human costs, this road is imperative.

Why did the small pot of tea win the double gold award? Du Guoyao: Because it has taken the right path

Has a rich product matrix

Not only that, the control of the industrial chain has also laid a solid foundation for the future multi-brand and product line structure of small can tea, and now, small can tea has built a perfect product matrix. For example, the golden pot of the supreme series, mainly for the tea scene of hospitality, the multi-bubble and color can in the life series is aimed at the self-drinking scene of the young group, and the rich products can meet the needs of more consumers, whether it is young people or middle-aged people, they can find products suitable for themselves in small pot tea.

Why did the small pot of tea win the double gold award? Du Guoyao: Because it has taken the right path

Let the world fall in love with Chinese tea

The quality of the small pot tea has been recognized by the China Tea Circulation Association and the Huangshan Municipal Government, which proves the strength of the small pot tea, the reason is because of the high standard and high quality of the small pot tea, the rapid rise of the standardization and branding of the small pot tea, and the establishment of consumers' cognitive standards for good tea, and at the same time as the development of enterprises, but also to help the inheritance and innovation of tea culture, I believe that the future small pot tea does not forget the original heart, continue to adhere to their mission, lead China's good tea to the world, and win more awards. Let the whole world feel the charm of Chinese tea.

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