Gu Junye's recent endorsement of the headphone advertisement made him unexpectedly the focus of discussion. is not because of how high-tech the headphones are, but because of his cool and handsome appearance in the 90s, which makes many netizens feel that he feels like he has traveled back to the past.
Gu Junye's advertising endorsement this time has to start with him and Big S becoming the golden boy and girl in the entertainment industry. Not only is the husband and wife pair popular, but they can make headlines almost every time they appear. After getting married, the two chose to settle in Taipei, occasionally flying back to South Korea to visit relatives and friends, and their lives seemed peaceful and happy.
The water in the entertainment industry is not so good, especially for a star like Gu Junye, every public appearance may become the focus of discussion. Gu Junye took over the endorsement of a headphone brand. Gu Junye was wearing the latest headphones, dressed in a black leather suit from the 90s, and posed cool.
Originally, such an image should have been quite popular when many retro styles were prevalent. But the problem is that this time his style is too strong, which makes many viewers feel that they are not watching a modern advertisement, but as if they have returned to the era when everyone used tape recorders and watched VCDs.
Just when there was a lot of discussion on social media, Gu Junye himself also posted on Weibo in response to the controversy of this advertisement. For the strong retro style of Gu Junye in the advertisement, many people still find it difficult to accept. They felt that this style was completely incompatible with the modern fashion of simplicity and technology.
There are also many people who have begun to look at this issue from another angle. They believe that although Gu Junye's attempt this time is bold, it is precisely because of this boldness that people remember this advertisement.
Within a few weeks of the commercial, sales of the headphones were said to have increased significantly. The specific number has not been disclosed, but judging from the rankings of major shopping platforms, this headset has indeed won the favor of many consumers.
Gu Junye was interviewed by a magazine, in which he mentioned the original intention of the advertisement and some of his own views. Gu Junye also talked about the styling and performance in this advertisement, and he admitted that he felt very fresh and interesting during the shooting.
Although this advertisement has caused a lot of controversy on the Internet, it has undoubtedly increased the topicality of Gu Junye. For a public figure, being able to arouse so much discussion and attention is undoubtedly a success.
Afterwards, the marketing department of the headphone company also made a summary of the advertisement. They believe that although the choice of style was initially questioned by some, the eventual market reaction proved that they made the right choice.
In this advertising "turmoil", Gu Junye showed his professionalism and serious attitude towards his work, and also let more people see his courage to try new things.