With the higher and higher living standards, the number of consumers who buy luxury cars has also increased, especially at the end of the year, many consumers are considering buying or changing cars, so under the premise of budget permitting, luxury cars are obviously the most ideal choice. When it comes to the Chinese people's favorite luxury car brand, BBA has an absolute competitive advantage, and many of its models are favored by domestic consumers.
From the perspective of 2021 car sales released by the association a few days ago, a variety of luxury cars have had considerable sales performance last year, especially in the luxury car market, and the annual sales of many models of the BBA are more than 120,000 units, which is enough to prove that domestic consumers love them. The specific sales volume of luxury cars in the past year are shown in the following table:
As the annual sales champion of luxury cars, BMW 5 Series last year's sales performance is indeed very strong, the second place BMW 3 Series is also from BMW, can be on the list of two models in a row and ranked at the top, it seems that BMW is indeed favored by domestic consumers. Even under the premise that the market environment was not satisfactory last year, these two models still achieved year-on-year growth, and the annual sales volume exceeded 170,000 units, and under the general trend of the rejuvenation of the car purchase market, BMW, which relies on control and sports, is bound to receive more attention from consumers, especially young friends, in the future.
The third place Audi A6L although sales have declined last year, but still sit in the top three, is also a very classic luxury car, and Audi's other model on the list is the Audi A4L, this time ranked sixth, is also the leader of the luxury car segment, but last year's overall sales were not as good as the rival BMW 3 Series. Audi, which has two cars on the list, has a lot of influence in the domestic luxury car market, and the arrival of SAIC Audi is bound to strengthen the competitiveness of the Audi brand, and it will have more advantages in the face of competitors such as BMW and Mercedes-Benz.
The fourth and fifth places are from Mercedes-Benz, respectively Mercedes-Benz E-class and Mercedes-Benz C-class, this way of listing is the same as BMW, Audi, and last year's upgraded Mercedes-Benz C-class, for the market segment naturally caused a lot of impact, the overall more luxurious and technological car experience, I believe it can attract many young consumers.
Since the seventh place, there has been a watershed in sales with the first six models, which further confirms the popularity of the BBA. And Volvo S90 this time ranked seventh, although not as beautiful as the previous few, but now in the luxury car market, Volvo also has considerable influence, its Volvo XC60 in the luxury SUV market has also gained a foothold, for consumers who value fashion and safety, I believe That Volvo is a reliable choice.
The eighth hongqi H9 is the only independent car on the list, obviously consumers for the luxury positioning of the red flag is still very recognized, and the red flag H9 is the brand's "ceiling" level car, and now the red flag H9 not only launched a number of customized versions, but also to the overseas market, I believe that the future market influence will be more powerful.
The ninth Cadillac CT6 has an obvious sports style, terminal preferential policies are also very powerful, relatively speaking, more cost-effective advantages, and the sports positioning is also very suitable for young consumers, for the pursuit of sporty, luxurious consumers, Cadillac CT6 is obviously worth considering.
The tenth place Volkswagen Hui Ang belongs to the SAIC Volkswagen flagship sedan, so both positioning and grade are higher, and Hui Ang's list proves Volkswagen's influence in the automobile market, but compared with the previous models, Hui Ang belongs to a very typical business style, so it is suitable for consumers with business travel needs.
Write at the end:
Through the sales volume of the past year, it is not difficult to see that the favorite luxury brand of domestic consumers is BBA, and the positioning is higher, the driving and riding more comfortable medium and large cars are more popular, for consumers who are considering buying luxury cars recently, I believe that among the above ten hot models, there is always one that can meet your needs, interested friends may wish to understand it.