Ideal Car, as a new force in Chinese brand car manufacturing, although it is still relatively young, but the development momentum is still quite fierce. In November last year, ideal ONE with a monthly sales of 13,483 units, becoming the first high-end domestic car with a price of more than 300,000 and a monthly sales of more than 10,000 units. In the past December, it set a new record with a single monthly delivery of 14,087 units, and once again became the "darling" of the market.
In terms of this "state", the ideal ONE has shown a blockbuster posture, and more and more people are willing to buy it. Not only that, the official also said that the recently baked NOA navigation assist driving function has been activated and used by more than 60,000 car owners, and the data exceeds the sum of other brands in the Chinese brand market. So then again, what's different about the ideal ONE's NOA navigation aid, which allows so many users to compete for it?
In fact, the ideal ONE's NOA navigation assisted driving is not a "precedent-setting" function, although it includes automatic up and down ramps, along the high-definition map navigation path assist driving and other functions, at present few cars will be equipped, but brands like Tesla, Xiaopeng, Weilai and so on can also do. Ideally, though, is that they do better than they do, and that's that this feature is freely available to users at no extra cost.
In contrast, Tesla users need to spend 64,000 yuan to select the AutoPilot optional package, which will come with this function; Xiaopeng will spend 36,000 yuan to install the OPTIONAL XPISO 3.0 software and upgrade service to provide NGP navigation assistance driving; Weilai needs users to spend 39,000 yuan to select the NIO Pilot full package before providing noop automatic navigation assistance driving function. Seeing this, some people may wonder why a configuration with similar functions should be added to other brands, but the ideal does not need to add money?
And this has to talk about the ideal president Li Xiang, he said that the selection is a minefield of automobile consumption, but his strategy is that the user wants him to use the standard, with the efficiency of production, manufacturing, supply chain to make up for the loss of profits that do not do optional. Looking back, the hot sales of the ideal ONE did indeed fill the loss of profits. According to officials, although the ideal was still losing money as of the end of the third quarter of last year, it has shown a convergence trend.
In addition to making up for losses by improving the efficiency of production, manufacturing, and supply chains, Ideal also did the right thing, which is the "Chinese core" it uses, the Horizon Journey3 chip. Compared with the overseas chip brands such as NVIDIA and Mobileye used by brands such as Weilai, Xiaopeng and Tesla, its database does not need to pay high usage fees in China, so the ideal does not have to charge fees through optional installation, and then pays to chip vendors, so the ideal dares to make the NOA navigation assistance driving system into standard and push it to the owner for free.
Not only driver assistance functions, ideal ONE also has many high-end configurations become standard, such as comfort it is standard with seat heating, ventilation, massage; auxiliary/control configuration, ideal ONE standard with full-speed adaptive cruise, automatic parking, etc.; active/passive safety configuration, ideal ONE standard with parallel assist, road traffic identification, active braking and other intelligent safety configurations. In addition, it is worth mentioning that in the recent annual AEB (active safety) test of the car emperor, the ideal ONE stood out from hundreds of vehicle models and became the best model of the year for active safety, and it is also the only model in the final group that has the ability to accurately identify lateral vehicles and two-wheeled vehicles.
It can be seen that the ideal ONE full-stack self-developed driver assistance system is indeed commendable, not only controlling the cost, but also having excellent computing and control capabilities. And according to the official, the ideal ONE can now identify the highway traffic accident scene and road construction site, give users tips in advance, can effectively avoid / reduce the occurrence of traffic accidents, improve the safety factor of travel.
Summary: Through the above content, I believe that everyone can also understand why the ideal ONE, even if it has only been delivered for more than 2 years, can still sell more than 10,000 vehicles for 2 consecutive months, and this year has sold more than 90,000 vehicles. After all, just on the practice of "turning the configuration that the user wants into standard", in the current market, it seems that no brand can match it, which can also see how much sincerity it has, coupled with the two characteristics of no mileage anxiety and high safety factor, consumers will naturally give priority to the ideal ONE when choosing a car.