The group's market value exceeded 100 billion, Lincoln brushed the record, Ford China found a sense of growth?

[News-Oxcart Network]

Ford China today released the latest sales data, the cumulative sales volume in 2021 is 624802 vehicles, an increase of 3.7% year-on-year.

Among them, the ford brand passenger car delivery volume was 237646 units, down 1.4% year-on-year; the cumulative sales of ford brand and Jiangling brand commercial vehicles were 264237 units, down 1.8% year-on-year; and the Lincoln brand, as the growth engine of Ford China, had cumulative sales of 91,621 units in 2021, up 48.3% year-on-year, refreshing the best annual sales record since entering China.

In April last year, Ford China announced the establishment of four major business units, and said that in the future, its business in China will focus on the four core areas of Ford brand passenger cars, commercial vehicles, Lincoln brand and electric vehicles.

Judging from this year's sales results, in the context of lack of core, Ford China is still in the focus adjustment stage, and it will take time for the Ford brand to rebound and electrify the transformation.

Chen Anning, president and CEO of Ford China, pointed out that "the team's innovation and accumulation in electrification, artificial intelligence technology, digital technology, product and service experience, etc., has brought consumers a younger and intelligent high-end model in 2021." Through the innovation of electrification and sales models, and further increase investment in the field of intelligence, we will bring more products and technologies loved by consumers. ”

At the same time, in the future, it will also accelerate the business transformation of "Ford China 2.0" and further promote the full implementation of the electrification strategy. On the us base camp, Ford also hit a new high in stock prices in 20 years due to the pace of electric transformation, and its market value successfully exceeded the 100 billion US dollar mark.

However, as a pioneer, Mustang Mach-E only started delivery in China last December, and in the face of the new energy market that is about to roll up in the direction of intelligence, Ford has evos. The fate of this century-old brand in China in the future does not seem to be clear.