Sony Interactive Entertainment (Shanghai) Co., Ltd. (hereinafter referred to as "Sony Interactive Entertainment") and China Post jointly created the PlayStation "Cosmic Roaming Bureau" pop-up post office unveiling ceremony, which was officially opened today at the Luwan Post Branch, No. 7 Sinan Road, Huangpu District, Shanghai.
The pop-up theme post office created this time lasts for two months, adding playStation elements and game visual content that are loved by players on the basis of the original functions of the post office.
The pop-up post office takes the elements in the PS5 "Cosmic Robot Wireless Controller User Guide" as the theme, walks into the "Cosmic Roaming Bureau", and the first thing that catches the eye is a blue post box with a full sense of technology, combined with the PlayStation's classic horn, square, circle, fork handle symbols and the small robot image in the "Cosmic Robot Wireless Controller User Guide".
The event site also arranged a demo area, and the PS5 hosts on both sides of the display allowed guests who came to the event site to experience a new and upgraded game experience. In addition to the play area, there is also an interactive area and a photo punch card, and you can also get limited gifts such as PlayStation postcards and customized postage coupons through smart delivery mailboxes and interactive mini-games.
The two customized theme postage folds released on the spot are "PlayStation Cosmic Roaming Bureau Theme Postage Fold" and "PlayStation Cosmic Roaming Bureau New Year Postage Fold".
The "Cosmic Roaming Bureau Theme" takes the deep and vast blue universe as the background, and the main pictures are the various movement shapes of the cosmic robots and the Chinese space station patterns, hoping to use the cosmic robots to run out of the "stamp gate" to open up the game world between the real world and the PlayStation, inviting players to explore the infinite possibilities of "playing".
The "Cosmic Roaming Bureau Lunar New Year Theme" incorporates ingenious chinese traditional festival elements, cosmic robots compete for lanterns, and paper-cutting styles highlight the festive and lively atmosphere of the Chinese New Year.
The theme postage fold released this time is only used as an interactive prize and souvenir to give back to Chinese fans who have long supported PlayStation, and is not for public sale.
Regarding the first cross-border cooperation with China Post, Tatsuo Eguchi, president of Sony Interactive Entertainment China, said:
PlayStation's slogan is 'Play Without Limits', which represents the infinite possibilities in the game world, and the transmission attribute of the post office holds our emotions, memories and dreams, and we hope that through PlayStation, we will open a door connecting reality and imaginary world.
Through the PlayStation Cosmic Roaming Bureau, which was created in conjunction with China Post, we will deliver more laughter, joy, emotion, and unique stories. I hope that the majority of Chinese players can play with us without limits!