The Beijing Auto Show can be described as a hundred flowers blooming, but to be honest, this time I really underestimated Chery, here I will first say sorry! I originally thought that it was Chery Group that wanted to be the boss of domestic cars, but I never expected that a small sub-brand Jietu would also strike hard!
During the Beijing Auto Show, Chery's sub-brand Jietu executives said: In the next two years, Jietu plans to launch 15 new models, mainly SUVs and off-road vehicles, and is expected to achieve the goal of annual sales of one million units in 2026! If you don't look at this annual sales target, then you are wrong!
Tesla's total sales last year were only 950,000 units, GAC Toyota's sales last year were 950,000 units, and even SAIC's sales last year were only 1 million units! As a sub-brand of Chery, how did Jietu have the confidence to grab the market from these powerful forces? In the final analysis, it depends on these two points!
The first point is Chery's strong export volume, Chery's total export volume accounted for 20% of the total domestic export volume last year, and it is also the domestic brand with the largest export volume. The second is that Chery has a solid self-research foundation, and the engine and chassis are all done by itself, which not only reduces production costs, but also firmly grasps the pricing power. So brothers, don't look at Xiaomi and BYD, I feel that Chery is the real dark horse!