Sony Interactive Entertainment generation of famous machine PS3 after-sales service has been determined to end on April 30, Japan's veteran industry Kawamura Narusho recently published the latest comments, talking about the PS3 to move players and the depth of the game console industry, let's take a look.
The following views are from Naruhi Kawamura:
The price was suddenly reduced by 10,000 yen before the sale.
As early as 2006, Sony Interactive Entertainment announced the pre-sale price of the PS3 in Los Angeles, which once exceeded 60,000 yen, which was widely questioned by the industry, because it was considered to have broken through the "psychological line" of players of 50,000 yen, and when it was released in the autumn, Sony Interactive Entertainment was forced to suddenly reduce the price by 10,000 yen, resulting in three consecutive quarters of performance losses.
There are signs of a bitter battle before it goes on sale.
The pressure is both internal and external, third-party game manufacturers generally reflect that the development difficulties, the cost is extremely high, resulting in the game price setting and Sony Interactive Entertainment expected differently, on the other hand, Nintendo's new host Wii Although the performance development difficulty can not compete with the PS3, but its fun has won the general praise of the industry and players.
Completely out of tune with competitors.
In the competition with the Wii, the two sides have a completely different route, Nintendo's strategy does not win with performance, but attracts a large number of amateur players who do not like to play games, although Sony Interactive Entertainment has always flaunted the performance, the development difficulty is too high but brings complaints from game owners, which has obviously improved in the PS4.
PS3 'legacy' still playing its way
It is often heard that the game console hardware market has an "adventurous" component, but now Sony's strategy is reducing this risk, the addition of network operations has brought stable membership accumulation and revenue, and the accumulation of consoles in the old era has led to the number of 48 million paid members, bringing strong development guarantees to new game consoles.