[CNMO News] Recently, CNMO noted that some sources said that Sony plans to implant advertising in the game of the PlayStation console, this initiative is expected to be launched in 2022, and Sony will also promote its own advertising business to the market. However, in specific implementations, Sony may insert ads more cryptically, such as planting billboards similar to the real world in the virtual stadium of sports games, and there may be billboards similar to real-world competitions on both sides of the track of racing games. Users can watch these ads to get virtual rewards in the game, such as in-game currency and character skins.
Sony PlayStation 5 console
Sony's PlayStation console has a wide user base around the world, and related news shows that the PlayStation 4 series game console has sold more than 100 million units worldwide, and the PlayStation 5 series game console launched in the past two years has also achieved tens of millions of sales. With such a huge number of users, the potential of Sony PlayStation's advertising business is enormous. If Sony has plans to boost its own business revenue, it is reasonable to turn its attention to the Advertising Business of the PlayStation.
Sony gamepad
However, whether the majority of Sony game console users can buy it is still unknown, although the news says that Sony has plans to compensate users with virtual rewards in the game, but this method may not be recognized by everyone.