Shanghai's post office has crossed the border again. On January 14th, China Post and Sony Interactive Entertainment (Shanghai) Co., Ltd. jointly built the "PlayStation Cosmic Roaming Bureau" pop-up post office to welcome guests at the Luwan Post Branch at No. 7 Sinan Road, Huangpu District, Shanghai.
In recent years, in order to expand the influence of traditional postal brands in the younger generation, Shanghai Post has actively transformed and promoted the construction of an open, shared and intensive characteristic service platform. This cross-border cooperation is to let more young people enter the post office, understand the traditional Chinese letter culture, feel the power of words, and experience the new services and new styles of century-old traditional enterprises. It is understood that the opening of the pop-up theme post office lasts for two months, on the basis of the original functions of the traditional postal branch, adds the PlayerStation elements and game visual content that are loved by players, and can try to play the PS5 game console, which will bring a refreshing offline experience to Chinese players and become a new mecca for PlayStation players to punch cards.
With the theme of the elements in the PS5 "Guide to the Use of The Wireless Controller for Cosmic Robots", Pop-up Post Office has created a pop-up experience that integrates the universe, games, technology and interaction. Walking into the "Cosmic Roaming Bureau", the first thing that catches your eye is a blue mailbox with a full sense of technology, combined with playStation's classic horn, square, circle, fork handle symbols and the small robot image in the "Cosmic Robot Wireless Controller User Guide" to build a theme space where light and shadow blend. The event site has a PS5 demo area, an interactive area and a photo punch card, and you can also get limited gifts such as PlayStation postcards and customized postage coupons through intelligent delivery mailboxes and interactive mini games.
The two customized theme postage folds released on the spot are "PlayStation Cosmic Roaming Bureau Theme Stamp Fold" and "PlayStation Cosmic Roaming Bureau New Year Stamp Fold", but they are only as interactive prizes and souvenirs, and are not sold to the public.