Unexpectedly, the three giants of Detroit, which had firmly grasped the market share in the United States in the era of fuel vehicles, gradually stopped being glamorous. Even General Motors, which is still stubbornly resisting, lost in the US market in 2021. Toyota Motor From Japan won the 2021 sales championship in the U.S. market with a score of 2.33 million units, beating GM for the first time.
What is it like for a "local" to be pressed to the ground and rubbed by a "foreigner"? This time, GM may have experienced first-hand that the strong entry of Japanese car companies has made the US domestic car companies more and more lonely. But the disaster is not alone, such a situation is not only in the United States, but also in the performance of GM in China. In the past ten years, SAIC-GM has not only lost its position as the first annual sales in China, but now even the top three positions have become precarious.
According to the sales data released by SAIC-GM, the cumulative sales of its three major brands for the whole year were 1,331,567 units, and it is not surprising that it still maintains the position of top 3 domestic car companies. However, it should be noted that the gap between Geely and the latter is getting smaller and smaller, the latter has sold 1328029 new cars in 2021, and the gap with SAIC-GM is less than 4,000, according to Geely's rising trend, surpassing SAIC-GM in 2022 may also be a high probability event.
In fact, SAIC-GM has indeed been declining for a long time. Not only is it almost the same as the sales volume between independent head car companies, but more importantly, when they are strong, this huge American car company is standing still, and even behind SAIC-GM's ability to barely maintain the original, is the result of continuous "price for volume".
For SAIC-GM, the hype of the "three-cylinder engine" may be doomed to begin to decline. It can be said that SAIC-GM has gone too far, in other car companies just test the water, it is the opposite, I hope that its own models are using three-cylinder machines, Buick's Yinglang, Oncora, etc., Chevrolet's Cruze, Kowartz, Chuangku, etc., all of which have been harmed, and even the B-class car Mai Ruibao XL, can not escape the fate of installing a three-cylinder machine.
Of course, Xiaobian is not blindly trying to negate the three-cylinder machine, after all, it also has the advantage of fuel saving. But in addition, the natural jitter problem of the three-cylinder engine is indeed unbearable for many people, coupled with the fact that domestic consumers have always been very repulsive to the three-cylinder machine, and SAIC-GM has completely failed to hear the new life of consumers, large-scale promotion and use, the final price is the continuous decline in sales, SAIC-GM also has to use a variety of large price cuts to save market share.
It can be said that throughout saic-GM's three major brands, Buick, Chevrolet and Cadillac, have been named "price reduction king". Under the banner of Buick, in addition to the Buick GL8 can be relatively stable, Buick Yinglang, Buick Encore, Buick Regal all have a high preferential margin in the market, 130,800 yuan to buy Regal, 77,900 yuan to buy Yinglang, such a cheap price is indeed the reason why many consumers are willing to be moved.
Chevrolet is not as good as Buick, not only the brand power is not as good as Buick, but also the sales of models to see are too few. In November, only Cruze achieved sales of more than 10,000, and the sales of the Maribao XL with a guidance price of more than 100,000 yuan were only more than 6,000 units, which was the result of a sharp price reduction. Of course, this also proves how uncompetitive Chevrolet's models are at the moment.
Luxury brand Cadillac is even more excessive, because there is a higher premium, so Cadillac a price reduction is tens of thousands, and even more than 100,000 yuan price reduction. For example, cadillac CT6, in some areas, the price reduction can reach 120,000, 30,000, and the reference naked car price has reached less than 300,000 yuan. For the sake of market share, SAIC-GM can indeed do anything, and it is also proving to us with practical actions that there is indeed no bottom line for price reduction.
Write at the end
Nowadays, domestic consumers are becoming more and more rational in buying cars, and they are no longer as "sublime and charming" as they were ten years ago. Even if it is a joint venture car, if it cannot come up with sincerity and just blindly reduce the price, it is obviously unable to impress consumers, after all, the joint venture car companies that have fallen from millions of vehicles per year to undervaluation are not absent in China. Therefore, today's declining general purpose, it seems that it is time to think about how to revitalize itself.
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