Since 2019, the Chinese auto market has begun to trumpet Japanese cars, at the same time, German cars have been spat upon in various ways, resulting in Chinese consumers agreeing that Japanese cars have been on the rise in China, and their sales are also skyrocketing, while German cars, especially Volkswagen, its sales continue to decline, and Volkswagen in order to increase car sales, had to reduce the price of vehicles, attracting consumers to buy. But after looking at car sales in 2021, I found that the above content is all rumors, and what I see online is not necessarily true!
Honda car sales down 4%
Take the Japanese car Honda as an example, Honda is very popular in China, its Accord, Civic, CRV and other models once became China's explosive models, perhaps the past sales are too good, resulting in Honda in the "boom must decline" stage, 2021 Honda, its total sales in China is 1561546, the data is very eye-catching, but compared to 2020 (1626972 vehicles), Honda sales fell by 4%, of which GAC Honda annual sales of 768268, Dongfeng Honda sold 793272 vehicles for the whole year. Although Honda's sales have declined, China's total car sales are almost the same as in 2020, with passenger car sales of about 21 million units.
Many people attribute Honda's decline to chip shortages, although there are factors in this regard, but according to the development law of China's auto market, chips are only one of the influencing factors, not absolute, after all, Honda has already had a chip shortage in 2020, and it has not affected Honda's sales performance in 2020, and the decline in sales in 2021 can only show that Honda's adaptability to the Chinese auto market is gradually declining, which is the problem that Honda should care about!
Honda's adaptability to the Chinese auto market is slightly tired
We all know that China's auto market is in a period of change, and unlike the foreign auto market, China's auto market directly from the field of fuel vehicles into the field of new energy vehicles, omitting the hybrid car series in the middle, and Honda is still in the hybrid field it is good at layout, this decision is somewhat incompatible with the Chinese auto market.
In the past 2021, the total sales of new energy vehicles in China have exceeded 3.4 million, while the total sales of passenger cars in the Chinese automobile market are only 21 million, and the proportion of new energy vehicles is about 15%, which is enough to see that the Chinese automobile market is vigorously laying out the field of new energy vehicles, and in the future Chinese automobile market, fuel vehicles and hybrid vehicles will not have a place. This is the focus of Honda Motor' attention.
Now the hottest concept is "carbon peak" and "carbon neutrality", and to achieve this achievement, it is bound to vigorously develop new energy vehicles, perhaps you will say that the battery mileage of new energy vehicles is short, the battery life is insufficient, and the mileage under low temperature conditions is extremely poor, but as long as there is a steady stream of funds to transfuse new energy vehicles, new energy vehicles will gradually break through the technical bottleneck, and Japanese cars with slow layout of new energy vehicles will inevitably be at a disadvantage in this competition.
After 2021, the development of new energy vehicles in China ushered in a high-speed period, annual sales even doubled, and Honda Automobile, which has zero layout in the field of new energy vehicles, is bound to usher in a "trough period", and 2021 is only the beginning of Honda's sales decline in China.