Shanghai Securities News China Securities Network News (reporter Zhang Xue) China's ultra-high-definition video industry 8K key technology product development and industrialization has made key breakthroughs. On January 11, Hisense officially released China's first fully self-developed 8K AI picture quality chip in Beijing, further seizing the "air superiority" of picture quality in the competition of display technology. Xu Wenli, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that Hisense has been firmly on the road of localization of TV chips in China for more than 20 years, and is one of the few color TV companies at home and abroad to systematically study the iteration of picture quality chips.
As the global TELEVISION competition enters an inflection point, the core technology of picture quality represented by 8K picture quality chips will become a new round of "winning weapons". China's first fully self-developed 8k AI quality chip released this time is hisense 5th generation picture quality chip, which represents the highest processing power of a single picture quality chip in China. The chip for the first time to achieve leapfrog development from 4K to 8K, more breakthrough AI perception image quality algorithm and other core technologies, through the equipped with artificial intelligence with "deep neural network" technology, to achieve high-precision image processing, support 33 million + megapixel accurate reconstruction, can show the rich hidden details in the picture; 26880 partition control, bringing the ultimate contrast improvement, the details and colors of the picture are closer to the truth, so that users get an immersive visual experience. After rigorous testing, the picture quality chip exceeds the performance of foreign brands in many indicators.
At present, Hisense 8K AI quality chip has been used in the whole machine, and this year will fully cover many series of display products including Hisense and Toshiba two major brands. In addition, Hisense will also launch 8K broadcast-grade professional monitors and Micro LED TVs this year. "Hisense will continue to strive for greater opportunities for the healthy development of China's color TV industry and display industry through the improvement of its own technical level and differentiated competitive strategy." Yu Zhitao, vice president of Hisense Group Holdings, said.
"Chip is the core underlying technology of Hisense's big display strategy", Yu Zhitao said, in recent years, the continuous iteration of the introduction of picture quality chips, not only allows Hisense to have the ability to define products, but also on this basis continues to commercial display chips, flat panel display chips, Micro LED display chips, car display chips and other plates of diversified extension, forming the core underlying technology of Hisense big display product matrix.
According to reports, at the Beijing Winter Olympics, which attracts global attention, the main station will use 8K ultra-high-definition TELEVISION for broadcasting. The Beijing Winter Olympics is not only a global sports event, but also a scientific and technological event, and an integrated display of China's scientific and technological achievements. Both China Central Radio and Television Corporation and Hisense have participated in the national "Science and Technology Winter Olympics" research and development plan, which will present Chinese technology that will shock the world for the Beijing Winter Olympics.