On January 11, Hisense officially released China's first self-developed 8KAI picture quality chip in Beijing, once again refreshing its own "core- making" report card. Looking back at Hisense's decades of core building, it was not a smooth road from the beginning. With the voice of doubt and opposition, Hisense from the initial "gamble" to now fill the gap of domestic ultra-high-definition picture quality chips, along the way, this persistence and feelings have become a decisive factor in the success of its industrial expansion.
Why insist on doing self-developed chips? As the forerunner of the earliest involvement in chips in the national home appliance industry, Hisense can be said to be the most qualified to answer this question. When Hisense aspired to engage in chip research and development, China was already a "big country producing color TV", and the country's 68 color TV production plants could produce 70 million TVs per year, but all products relied on foreign imported chips, which is why China's color TV industry has always been large but not strong.
Without its own chip, it is impossible to determine the performance of color TVs, let alone create differentiated products, and because of this, Hisense has adhered to the pursuit of self-developed chips to this day. "Without its own chip, it will always be a second-rate manufacturer, and it will be impossible to define its own native products." The words of Zhou Houjian, chairman of Hisense Group, are the best annotations for Hisense's insistence on chip research and development for more than ten years.
Rejecting homogenization is the starting point for Hisense to adhere to the self-development of chips. Looking at the global field of picture quality chips, in addition to Sony, Hisense and other head TV manufacturers with independent chip teams and design capabilities, other TV manufacturers that do not have the independent design capabilities of picture quality chips need to use the existing picture quality chips on the market, which leads to the common problem of homogenization of TV products and functions. Even the chips that determine the quality of the picture are the same, how can they produce differentiated competitiveness?
2005 was a key year on the road of Hisense chip self-development. In June of this year, Hisense successfully developed China's first digital video processing chip with independent intellectual property rights and industrialization, and named it "Xinxin", which represents both the core of Hisense and the confidence of Chinese color TV people.
The birth of this chip completely broke the monopoly position of foreign chips in the Chinese market, making the price of similar imported chips drop from $13 to $5 each, and also ended the fierce competition between Chinese, Japanese and South Korean companies around display technology that year. On July 1 of that year, Premier Wen Jiabao wrote a congratulatory letter to Hisense that many Hisense people can still recite - "Based on independent research and development and technological innovation, enterprises have vitality; with independent intellectual property rights and core technologies, enterprises can be competitive." It is hoped that Hisense Group will continue to make new contributions to China's electronic information industry. ”
In the core track of chip technology, Hisense can withstand loneliness, 22 years of "one core and one intention", and finally formed a complete series of chip products today, the 8KAI picture quality chip released this time is the fifth generation of Hisense picture quality chip.
The precise reconstruction of this chip of 33 million + pixels can easily show the rich hidden details in the picture; by supporting the backlight control of 26880 partitions, it brings the ultimate contrast improvement, making the light and dark parts of the picture more layered; in terms of color control, hisense 8KAI picture quality chip supports 48bit color depth, 7897 color dot control, bringing accurate color improvement; at the same time, with the help of AI scene and object detection cutting-edge technology, it can be automatically optimized in real time. Whether it is clarity, contrast, color or smooth movement, it has reached the industry-leading level, representing the highest processing power of a single picture quality chip in China.
With the birth of this 8K AI picture quality chip, Hisense's "ambition" has long been not limited to the TV industry. Consumer products, including flat-screen TVs and laser TVs, as well as professional monitors, medical professional displays and other equipment that require high-precision video signal reproduction, will benefit from Hisense's self-developed picture quality chips, greatly improving the accuracy of video display and bringing technological changes and progress to more industries.
At the press conference, Xu Wenli, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said, "China has achieved the largest scale in the world in the field of consumer electronics, the shipment volume of color TV has ranked first in the global market for many years, and the display panel has also achieved the first in the world, but the bottleneck restricting the high-quality development of the industry is still the chip, and the industrial supporting chip still needs a large number of imports, which to some extent affects the industrial upgrading and the popularity of high-end products." "In recent years, the big events in the field of consumer electronics have been enough to make us realize the importance of mastering the independent research and development capabilities of chips, and we also expect more Chinese companies to devote themselves to the independent research and development, promotion and application of chips like Hisense, thereby accelerating the birth of the domestic ultra-high-definition whole industry chain, so that domestic manufacturers are no longer "stuck neck" by foreign chips." On the road of domestic self-developed chips, Hisense has taken the most critical step, but the road of chip self-research has a long way to go, and in the future, if you want to continue to enhance the competitiveness of Chinese brands in the global ultra-high-definition industry system, you need the active participation of more Chinese enterprises.
(7851756)