Recently, the authoritative market research agency Qianqu GKURC released a special research report on the "Survey of Consumption Characteristics and Consumption Trends of Generation Z" by collecting 2708 questionnaires. The report shows that the Z generation prefers Chinese brands such as Hisense when buying smart TVs, ranking first with a choice of 18.98%, while the proportion of emerging TV brands Xiaomi and Huawei is also higher than that of Japanese and Korean brands such as Samsung LG or Sony.
Such a result is not surprising, looking at the TV brands used by Chinese families, most of them have changed from foreign brands in the past to domestic brands, and Generation Z has witnessed the strong rise of domestic brands, and has also seen the decline of foreign brands in the domestic market.
Generation Z is gradually starting a family, and they value more than just cheap
Generation Z, that is, the post-90s and post-00s, have reached the stage of starting a family. When they enter the age of buying a house and getting married, home products have become the direction they need to consider.
As the main consumer of Generation Z, it is also very "exquisite" when buying TV. From the TV research report, it can be seen that the consumption characteristics of the Z generation are not just cheap, but that domestic TV is more advanced in technology and more outstanding in quality than foreign goods, and foreign goods once said that the only remaining "display technology advantage" was also overtaken or broken by domestic TV, which is the current reality.
Taking Hisense A series as an example, all trendy functions and leading technologies are unveiled in this series of products. For example, the A7 series, which applies the H3 picture quality chip and quantum dot technology of Xinxin, ensures a high-quality product experience, and is equipped with a star-studded camera, which supports 6-way video, AI fitness personal training and other rich large-screen entertainment experiences, so that the TV not only meets the needs of online viewing, but also builds a full-scene cloud life.
Hisense U series products are tailor-made for Generation Z sports and gaming enthusiasts. Take Hisense U7G series TV, for example, compared with ordinary TV, the transmission speed is increased by 2.6 times. Large-scale stand-alone games, as long as the performance of the game console can support the video output of 4K HD or even 8K HD, combined with the latency rate of high definition below 15 milliseconds, nesting on the sofa to play games, but also bring a "highest specification" enjoyment.
When Gen Z buys TVs, it also pays more attention to the reputation and sales performance of the product. According to the omni-channel monitoring data of Aowei Cloud Network in January 2022, Hisense TV sales volume and sales share are high in the first place. Among them, among the top 10 best-selling models of offline retail volume, Hisense TV 6 products are on the list, and the performance of the U7 series mentioned above is also very eye-catching.
While meeting the needs of games and sports, Hisense has also developed and launched a variety of scene application TVs such as music TVs, laser TVs, and touch smart screens, which are in line with the consumption habits of The Z generation in an all-round way and meet their ultimate pursuit of high-specification TVs.
The world's leading innovation strength is also the hard core strength of Hisense to win the first place
The consumption habits of Generation Z are to figure out the quality, not to figure out the cheap, in their eyes technology is the king, only the unique advantage of technology can be in the vast market "amazing side".
As a leading brand in the field of television, Hisense's innovative strength is also quite eye-catching. In January this year, Hisense officially released China's first fully self-developed 8K AI picture quality chip, further seizing the "air superiority" of picture quality in the competition of global display technology. The most rare thing is that the successful development of 8K AI picture quality chips and the realization of independent research and development, independent controllability, eliminating all technical barriers in the field of picture quality processing segmentation, is an excellent case of collaborative innovation in the upstream and downstream of the industrial chain.
As Professor Gao Xinbo, president of Chongqing University of Posts and Telecommunications and head of the "Hisense-Xidian" intelligent image processing joint laboratory of Xidian University, elaborated: "Hisense 8K AI picture quality chip fills the gap of domestic ultra-high-definition picture quality chip. The landing of domestic ultra-high-definition TV chips means that our domestic TV has reached the highest peak in the field of global innovation, and the ultimate visual experience pursued by Generation Z will be realized by Hisense for global users.
It is not difficult to find that Hisense TV has fully met the sense of quality and technology pursued by Generation Z in terms of product line layout, visual design, and chip promotion, which is the real strength of the industry's first brand, which is the best advantage that foreign goods cannot match.
The era of self-confidence in national products has begun
This sentence is correct: in the era of cultural awakening, domestic products ushered in a revival.
The achievements of domestic products today are the "rise of domestic products" formed under the blessing of many factors such as national identity, the promotion of Internet media, and the promotion of domestic products technology. Hisense has a deep insight into the consumer demand of the Z era, constantly explores the black technology in technology, the breakthrough on the chip, and the ultimate experience on the demand side, effectively catalyzing the Z generation's recognition of "domestic products are boutique products". Presumably, in the next ten years, Hisense will lead the TV market "first laurel" reputation.