There is no doubt that this is an era of visual entertainment, hundreds of millions of hours of film and television content all the time to tell you that "knowledge video" in the current era is not an empty talk, we contact information through the screen in our hands, through the screen on the desk to make money to support the family, every New Year's Holiday will also be in front of the living room screen. According to the 2021 consumer electronics user insight big data from Zhongguancun Online, China's largest vertical technology media, mobile phones, laptops, and TVs have become the top 3 for technology users. In other words, in the current array of electronic consumer products, there has been a situation of "three screens leading".
It is worth noting that in the user attention ranking of TV brands, Hisense, Sony, Samsung, LG led the list, among them, Hisense TV's annual attention popularity ranked first, 36% higher than the second place attention, becoming the first TV brand most concerned by technology users. In the subdivided large-screen TV and laser TV categories, Hisense TV U7G Pro and Hisense Laser TV 75L9 Pro products won the first place in the two lists respectively.
In terms of brand attention, Hisense also showed a leading trend in the brand array of TV products, with the second to fourth places being Xiaomi, Redmi and Huawei.
As the leading home appliance brand in China, Hisense is a typical technical school in the industry. At present, there are only four tv industry companies with chip manufacturing capabilities, and Hisense is the only Chinese brand. Just last month, Hisense released China's first fully self-developed 8K AI picture quality chip, which is also the fifth generation of Hisense picture quality chip.
As early as 2016, there was a saying called "those who get the screen, get the world", and the "screen" in the earliest sentence refers to the upstream screen raw material supply system. Time to 2022, in the display technology continues to iterate to, the meaning of "screen" will have another layer, that is, the display technology with characteristics and unique advantages. Who can master the real core technology, can penetrate the secrets of the industry, understand the technology, understand the market, understand the needs of consumers, may be the secret of Hisense's continuous leadership.