In mid-January, Hisense released the first self-developed 8K AI picture quality chip in China, which caused a sensation in the industry, and its landing application once again attracted media attention. A few days ago, a number of authoritative media in Japan reported that the high-end REGZA series model launched by Hisense's Toshiba TV in 2022 will be equipped with the next-generation engine "ZR α". It is worth emphasizing that "ZR α" is another name for Hisense 8K AI picture quality chip in Japan, and the chip's "super AI picture quality processing power" has become the focus of major Japanese media reports.
According to the Nihon Keizai Shimbun, which is highly influential in Japan, the "ZR α" is newly equipped with artificial intelligence with "deep neural network" technology, which achieves high-precision image processing compared with traditional engines.
Focusing on the audio and video industry, the AV Watch of the Japanese website is more like the performance of the "next-generation engine", which said in the article "REGZA": the next-generation engine "ZR α" and MiniLED that the ZR α using AI can detect scenes and objects more accurately than before, and realistically reproduce fine images and stereoscopic effects by doing super-resolution processing of close-up views and enhancing the long-range, NR and other processing.
In addition, Japan's authoritative audio and video media Stereo Sound and Phile Web have also analyzed the chip's super image processing capabilities. Judging from the report, the biggest feature of ZR α is the image resolution ability of almost human perception through AI perception, using high-bit precision signal processing and the latest super-resolution technology, and the texture reproduction has a sense of realism beyond imagination.
As the first 8K AI picture quality chip with independent property rights in China, this picture quality chip is the most integrated and functional generation chip since Hisense developed the chip. At the just-concluded CES 2022, Hisense launched the MiniLED TV 85U9H equipped with a self-developed 8K picture quality chip, which won the "CES 2022 Innovation Award" issued by the American Consumer Technology Association (CTA). In addition to the Toshiba REGZA series, which has aroused heated discussion in the Japanese media, Hisense 8K AI picture quality chips will also fully cover hisense TV, broadcast-grade benchmark monitors, medical professional displays and other large display industries this year.
It is reported that previously, Hisense has iteratively launched four generations of 4K image quality processing chips, and achieved breakthroughs and leadership in MEMC (motion compensation technology), backlight partition control, image contrast and other aspects. Up to now, its self-designed and developed four generations of picture quality chips have won the "China Core" Excellence Award of China Electronics Information Industry Development Research Institute. (Zhang Yang)
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