The wave of large-screen TV consumption has arrived. According to the latest 1-13 week data released by Aowei Cloud Network, from January 1 to March 27, 2022, while the sales volume and amount of small and medium-sized segments decreased to varying degrees, the online and offline of large-screen TVs with 70 inches and above size segments grew rapidly, of which online sales volume and amount increased by 26.8% and 25.8% respectively, and offline sales volume and amount increased by 13.4% and 14.8% respectively. According to GfK research data, the growth rate of the large-size TV market of 70 inches and above will reach 49% in 2021, far exceeding the average growth rate of 11% of the major appliance market in all categories.
Among them, Hisense TV's performance is eye-catching: according to the data of Aowei Cloud Network for 1-13 weeks, as of March 27 this year, Hisense has a total of 10 TVs that have rushed into the top 20 offline sales best-seller lists, occupying half of the country. Six 75-inch+ large-size TVs, including 75U7G, 75U7G-PRO, 88L9F, 85U7G, 85U7G-PRO, etc., made the list.
In order to fully meet the new demand for large screens in the consumer market, Hisense TV will launch the third Hisense Global "Big Screen Festival" on April 8, triggering the "Big Screen Carnival Season". "We have a total of more than 30 large-size TVs of 75 inches and above participating in the event, including laser TVs with large screens and eye protection, ULED ultra-high-quality TVs, social TVs, 8K TVs and other full ranges, which can meet the needs of different consumers." According to the relevant person in charge of Hisense TV, the new spring products of Hisense that have attracted much attention will be unveiled, and Hisense TV will also launch multiple surprises such as direct landing, buying gifts, and sending gifts for designated models.
It is understood that the Hisense "Big Screen Festival" will last from April 8 to the end of April, and the activities have three main points to watch. First, the mainstream size segment of large-size TVs is fully covered, and there are many models to choose from 75 inches to 100 inches. Second, the special offer activities are super powerful, including L9 series, L5 series of laser TV, U7 series, U9 series of ULED super picture quality TV, as well as the main 8K, social and other different use scenarios of the TV are included in the activity model; consumers can enjoy up to 2,000 yuan of direct discounts when purchasing designated models, and have the opportunity to get the highest 10,000 yuan TV gift. Third, Hisense spring blockbuster new products will also participate in this activity, consumers can not only bring home the large-screen TV that integrates the latest technology for the first time, but also enjoy the benefits of buying new products to get a new gift at home.
Since its launch in 2019, Hisense Global "Big Screen Festival" has launched a grand event that integrates seasonal explosives, consumer benefits, and a large number of gameplay every session. The industry believes that at the moment when the demand for large-sizeD TVs is becoming more and more vigorous, Hisense's "big screen festival" has become the "super IP" that consumers expect.
As the first to launch the concept of large-screen TV and large-screen TV, Hisense TV in the laser, ULED, MiniLED and other display technology routes diversified layout, as early as 2014 launched the world's first 100-inch laser TV, the current laser TV has achieved full-size coverage from 75 inches to 120 inches; recently it has successively launched two 98-inch oversized LCD TVs, bringing "giant screen cinema" LCD options to the living room. In recent years, Hisense TV large-screen matrix has been continuously exploded, especially the L9 series, U7 series and other models have been recognized by the market for their excellent audio and picture performance, shocking viewing experience, and rich content ecology.