Recently, the list of 2020 Qingdao Science and Technology Awards was released, and the development and application project of Hisense Video Ultra HD Display Driver Series Chip won the first prize of Qingdao Science and Technology Progress Award. The project has made breakthroughs and innovations in the direction of non-uniform display LOD drive technology, ultra-multi-partition backlight control technology, high-speed signal transmission Serdes technology, etc., breaking the monopoly of foreign technology, realizing the complete autonomy and controllability of the display drive control chip, and enhancing the core competitiveness of China's panel industry and TELEVISION industry.
Hisense video ultra-high-definition display driver series chip development and application project around the LCD panel display control deep ploughing key technology, the development of a series of liquid crystal display driver chip. Up to now, the project has obtained 10 authorized invention patents and 4 software copyrights. The project results of the chip has achieved large-scale industrial application, and led to the automation transformation and upgrading of large-size TV production line.
In recent years, Hisense Video has continued to iterate over ultra-high-definition image quality engine chip technology, leading the development of the industry. In 2015, the first 4K 120Hz ultra-high-definition picture quality engine chip (Hi-View Pro I) was successfully developed, which is the first generation of hisense ultra-high-definition picture quality engine chip. The company's self-developed third-generation Hi-View Pro ultra-high-definition picture quality engine chip has won the "Excellent Technological Innovation Product" award at the 15th "China Core" Integrated Circuit Industry Promotion Conference. At present, Hisense Video TV display driver TCON chip has ranked first in the global market share.
It is understood that Hisense's latest self-developed 8K ultra-high-definition picture quality chip has completed the FTO tape-out and is about to enter the mass production stage. For the first time, it has achieved leapfrog development from 4K to 8K, which is epoch-making in terms of design difficulty, logical scale and industry leadership. It marks that Hisense has successfully extended its technology research and development to the 8K field, once again going to the industry-leading position.
"Although there is still a long way to go in the field of China's TV chips, it is rare that a group of companies like Hisense have played a good leading role in demonstration." Their layout and achievements in chip industrialization have allowed more consumer electronics companies and manufacturers to see the broad space for independent research and development of chips. Yu Zongguang, deputy general manager of Zhongkexin Integrated Circuit Co., Ltd., said in an interview with the media.
Yu Zhitao, president of Hisense Video, stressed in an interview with the media: "Chips have a lot of domestic replacement space, especially in the context of the intelligence of home appliances, the demand for chips is increasing, so the company's research and development investment in the chip industry is not limited to the field of television and display, and the future has a broader space in home appliance smart chips." ”