21st Century Business Herald reporter Lei Chen reported from Beijing
Since the beginning of 2022, the stock prices of concept companies related to the Beijing Winter Olympics have remained strong, and many listed companies have ushered in new catalytic opportunities. Hisense Video (600060. SH) is one of them.
Recently, the 21st Century Business Herald reporter learned from the relevant person in charge of Hisense Video that "the two CCTV B-class broadcast vehicles equipped with Hisense monitors have officially entered the trial operation stage and will be used for event broadcasting during the Winter Olympics." ”
This is the first time that Hisense Monitor has realized the dynamic application of the BROADCAST vehicle since it entered the CCTV live broadcast room. In addition, Hisense Vision also provides the development of a display solution for the first domestic snow wax car, and even at minus 30 °C, you can see a smooth race screen.
Ultra-high-definition display products debuted at the Winter Olympics
The 21st Century Business Herald reporter learned that Hisense video services for the Winter Olympics include: benchmark monitors, 55-inch image-level monitors and snow wax car display programs.
Among them, the benchmark broadcast monitor of Hisense Video has been put into use in the CCTV Sports Channel Studio for the production, broadcast and live broadcast of many large-scale events such as the Winter Olympics.
In addition, with its highly competitive performance indicators, picture quality effects, product reliability, and human-computer interaction, Hisense Monitor stood out in the CCTV Winter Olympic BROADCAST vehicle project and successfully won the bid for the 55-inch monitor.
The relevant person in charge of Hisense Video told reporters, "The two CCTV B-class broadcast vehicles equipped with Hisense image monitors have officially entered the trial operation stage and will be applied to the broadcast of events during the Winter Olympics." This is the first time that Hisense Monitor has realized the dynamic application of the BROADCAST vehicle since it entered the CCTV live broadcast room. ”
It is reported that most of the Winter Olympic events have the characteristics of fast speed and high degree of viewing, and put forward high requirements for the hardware equipment for program broadcasting. According to the number of equipment carried and the scale of audio and video systems, OB trucks are generally divided into three levels: A, B and C, namely large, medium and small OB trucks.
Prior to this, the B-class broadcast vehicles of CCTV were equipped with Japanese and Korean brand monitors, and the "breaking" of the Winter Olympics meant that Hisense Video broke the monopoly of foreign enterprises.
Not only that, Hisense Video also undertook the research and development of the display scheme on the snow wax car of the Winter Olympics.
"Waxing skis requires a harsh working environment, and an advanced snow wax truck is especially important. Previously, the core technology of snow wax vehicles has been monopolized by developed countries in ice and snow sports, and after Shandong Province received the task of developing the first snow wax car in China from the State General Administration of Sports, Hisense Video was responsible for providing the development of display solutions on snow wax vehicles. The above-mentioned person in charge told reporters.
Public information shows that the first domestic snow wax car has been delivered on October 27, 2021. According to media reports, since its delivery, it has traveled more than 10,000 kilometers from Beijing to Xinjiang, Shanghai and Beijing, withstanding various tests such as long-distance driving, plateau climate, low ice and snow, and strong winds and bad weather.
(Pictured: Snow Wax Car)
The 21st Century Business Herald reporter learned that the snow wax car has been put into operation in Beijing and has become a support platform for the national cross-country skiing team.
As the first domestic snow wax car, it is not only the epitome of the new breakthrough in the mainland's winter sports equipment, but also reflects China's "intelligent manufacturing" and China's new achievements, and will jointly witness the historical moment when the Olympic athletes bravely achieved good results.
Behind it is the efforts of many R&D personnel for several months.
According to the relevant person in charge of Hisense Video, "The environment of the ice and snow competition of the Winter Olympics has put forward extremely high requirements for display equipment - it is necessary to be able to achieve excellent picture quality effects in minus 30 ° C, outdoor high brightness, wind and snow." ”
The above-mentioned person in charge further pointed out, "In response to these challenges, Hisense Video chose the flagship display product that realized technological innovation this year - Hisense ULED TV U7G-PRO, through Hisense's self-developed chip and ULED backlight partition control technology, achieved XDR effect, reaching 1600 nits peak brightness and 10000000:1 dynamic contrast, which can ensure that athletes and coaches can see the real and smooth game screen even in the noon sun on the ice and snow field." ”
At the same time, in order to ensure the reliability of operation in the low-temperature environment, Hisense Vision U7G-PRO specially selected low-temperature glass panels and low-temperature materials, and conducted sufficient laboratory low-temperature tests to ensure that excellent display results can be achieved at minus 30 °C.
In addition, in order to reduce the interference caused by outdoor wind and snow, Hisense has also carried out special protection for the product structure and motherboard circuit of U7G-PRO, which further improves the reliability of the whole machine in extreme environments.
Deep ploughing big show to help the science and technology Winter Olympics
"Both Taiwan and Hisense have participated in the national 'Science and Technology Winter Olympics' research and development plan, which will present Chinese technology that will shock the world for the Winter Olympics." Mei Jianping, director of the Data Application Department of the Technology Bureau of the Central Radio and Television Corporation and executive deputy director of the State Key Laboratory of Ultra-high Definition Video and Audio Production and Broadcasting, said a few days ago.
It is reported that relying on the unique advantages in the field of chips, Hisense Video has successively created products with high market competitiveness and technical content such as stacked screen TVs, U7 TVs and broadcast-grade benchmark monitors, forming a complete and vertical industrial chain from chips to complete machines.
Financial data show that in the first three quarters of 2021, Hisense Vision achieved operating income of 33.921 billion yuan, an increase of 23.44% year-on-year; net profit attributable to the mother was 626 million yuan, an increase of 8.79% year-on-year.
From the perspective of product structure, Hisense Video's business mainly includes two major sectors: smart display terminals and new display new business. At present, Hisense's video TV business has a solid market leader, and the new display new business segment is also in a period of rapid growth.
The 21st Century Business Herald reporter found that in the first three quarters of 2021, The research and development investment of Hisense Video was as high as 1.345 billion yuan, compared with 1.183 billion yuan in the same period of 2020.
With the continuous increase in R&D investment, in recent years, Hisense Vision has continuously accumulated experience in technology and product operation, and the technical quality has reached the international advanced product level.
In September 2020, Hisense Video released the first high-end benchmark broadcast monitor in China, becoming the first display company in China to master the core technology of the benchmark monitor. In 2021, Hisense Video combined with market demand, and once again launched a 55-inch image-level monitor, and the professional display product matrix was gradually improved.
Different from the common home display, the reference level monitor is called the "ruler of image quality", which is the basis for professionals to measure, judge and decide on images, so the requirements for color reproduction, contrast, grayscale, clarity, service life, reliability, etc. are extremely harsh, and are also regarded as the "meter prototype" in the field of image quality in the industry.
(Photo: Hisense Monitor)
According to an engineer from Hisense Vision, "The display technology of the monitor mainly includes several mainstream technologies such as ordinary liquid crystal, OLED, and stacked screen. The contrast of ordinary LCD products cannot meet the monitoring level requirements; the brightness of OLED products cannot reach the industry standard of 1000nit, and the picture effect of the highlighted scene cannot be completely restored. ”
"Hisense's benchmark broadcast monitor adopts Hisense's unique ULED stacked screen display technology, and is equipped with Hisense's newly upgraded core picture quality chip, which greatly improves contrast and darkfield performance through the ULED stacked screen control algorithm, and finally realizes pixel-level accurate restoration of the picture." The relevant person in charge of Hisense Video told reporters that it supports full-screen range up to 1000 nits of brightness, 1000000:1 contrast ratio, color gamut coverage of more than BT.2020 80%, can perfectly restore 4K and high dynamic range (HDR) video signal content.
Previously, due to technical restrictions, monitors in the mainland radio and television field were basically monopolized by Japanese brands, and the price was expensive, such as a 32-inch benchmark monitor usually around 300,000 yuan. Hisense's entry broke the situation.
At present, the production of 4K ultra-high-definition programs of CCTV and some local tv stations has adopted the benchmark monitor independently produced by Hisense.
It is worth mentioning that not long ago, the "8K Ultra-HIGH-definition TV Production and Broadcast Presentation Platform and Application", which was led by CCTV and participated in by Hisense benchmark monitor and 8K TV, won the first prize of the 14th China Film and Television Technology Society Science and Technology Award.
This year, CCTV will also work with Hisense to jointly develop 8K broadcast-grade professional monitors with independent intellectual property rights in the mainland, providing strong support for the development of the mainland's full-link 8K ultra-high-definition industry.
Industry analysts believe that the Winter Olympics will become a new window for Hisense to display the technical strength of the video field, and the company's rapid layout on professional displays will help the ultra-high-definition display track to run out of "China speed".