The just-concluded Winter Olympics, in addition to the excitement on the ice and snow field, black technology is also an eye-catching existence, and the high-definition technology represented by cheetahs has repeatedly been hot searched. The Winter Olympics with cheetahs made the whole arena more fair. Cheetahs are the fastest animals among animals, and this cheetah at the Beijing Winter Olympics can run at a speed of more than 90 kilometers per hour, which is the ultra-high-speed 4K orbital camera prepared by CCTV for the Winter Olympics.
Friends who pay attention to the Winter Olympics must know that this year's South Korean team was supposed to win 9 gold medals but eventually returned home. In the good short track speed skating, South Korea's Huang Daxian also malicious foul on the mainland player Wu Dajing, all of which was perfectly captured by our cheetah, perhaps what the little friends do not understand is that the perfect display of high-definition dynamics is the hunting monitor from Hisense, the hunting cheetah, which is the best CP of the Winter Olympics.
How the Hisense monitor is this time, but also depends on these specific parameters, from the performance indicators, picture quality effects, product reliability, human-computer interaction, in the CCTV Winter Olympics BROADCAST vehicle project stands out. All of this relies on the strong technology accumulation in the research and development of the chip, Andense has released 5 picture quality chips in the past 7 years, constantly refreshing the ceiling of display quality chips.
In 2021, Hisense developed the fourth generation of picture quality chips, in conjunction with Hisense ULED backlight control technology, its U7G-PRO TV took the lead in realizing XDR display, reaching the ultimate dynamic contrast ratio of 1600nit and million to one, bringing a more delicate and three-dimensional image experience, in addition to shining at the European Cup, it also made achievements in the field of professional display and medical display. In 2021, Hisense's benchmark broadcast monitors will be put into use in the CCTV Sports Channel studio, and will be broadcast and produced in large-scale sports programs such as the Tokyo Olympic Games, the Western Security Games, and the 2022 Beijing Winter Olympics.
In the arena, sportsmanship is what we have been pursuing. Off-field technology competition is also not left behind. In the past Winter Olympics, Japanese brands used years of experience to complete the deployment of broadcast monitors. Since this year's Winter Olympics are held at the doorstep of our homes, it is also an opportunity to highlight our independent black technology, and the national brands represented by Hisense have shined in this global ice and snow event.
First of all, in terms of broadcast surveillance, Hisense Equipment participated in the comprehensive live broadcast and broadcast of the five sets of CCTV Winter Olympic Games, presenting ultra-high-definition picture quality to the audience. In this winter, the most eye-catching beauty and enterprising athletes, through the live broadcast of the arena, also showed Hisense's self-developed scientific and technological strength to the audience around the world, and the superior picture quality of Hisense equipment vividly displayed the spirit of "faster, higher, stronger and more united".
The second is that the Winter Olympics have enabled Hisense's 55-inch reference monitor. In 2020, Hisense got the first 4K monitor with intellectual property rights, which was a 30-inch monitor at the time, and fired the first shot to break the monopoly of Japanese brands.
The requirements of the Winter Olympics are higher, and the 4K monitors required on the field are not the same as our ordinary household products, which are collectively referred to as rice prototypes in the industry. The so-called rice prototype is a ruler of one shot of picture quality. Originally at the monitor level, the common practice in the world is to use ordinary liquid crystal, OLED, and stacked screens. However, the contrast of ordinary household LCD products cannot meet the monitoring level requirements, the brightness of OLED products cannot reach the 1000nit industry standard, and the picture effect of the highlight scene cannot be completely restored.
This display technology in the industry has long been monopolized by Japanese brands, and the 32-inch display was once as high as 300,000, so it caused a sky-high price of 1 inch and 10,000 yuan. Presumably many Chinese people know what happened to Huawei, in fact, Hisense's self-developed technology this time is to set an example for domestic enterprises, no matter how you are a demon, as long as the core technical strength is in the hands of domestic enterprises, they are not afraid of your monopoly.
After 20 years of exploration and hard work, today's Hisense products not only cover the home perfectly, but also have a very strong picture quality processing power. Not only in the field of home use, but also in medical and sports, there are great achievements, the pursuit of the ultimate image. The Spring Festival Gala just passed, and the previous Tokyo Olympic Games and national games had Hisense figures. This year, Hisense's 8K broadcast-grade professional monitor will also be put into development, and Hisense will appear in the 8K image world in the future, continuing to pursue the ultimate in imaging.