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The "so-called innovation" felt from an invitation to release

Every March should be the season when home appliance brands concentrate on the release of new products, the repeated epidemic has disrupted the rhythm of the market, and some brands have no choice but to move online, and some companies simply cancel the plan to save money.

In the market background of Xiao Su, there are still some brand companies that are seriously carrying out product research and development, and carefully preparing for the new ceremony. Recently received Hisense Video "Great And Considerable 2022 Hisense Video Spring New Product Launch" electronic version of the invitation letter, from the theme of the meaning, copy design, especially in the details of the unremitting innovation attitude, let the author feel the melting spring.

The "so-called innovation" felt from an invitation to release

Hisense Chunfa "Great And Considerable" invitation letter (can be clicked to enlarge)

In fact, in the industry for many years, the opportunity to receive various invitations can not be said to be few, of which there are also wonderful and chic, or deep and thick, or ingenious, and there are also countless, just because of the special features of the industry in 2022, which highlights the difference of Hisense Vision's invitation letter.

As the head brand of the Chinese television market, Hisense through an invitation letter to express the extraordinary brand pattern, the background of the long scroll selection of ink jiangshan style huamei show the true color of the leader with the world in mind, the color matching and clothing are in line with the spring, the revival of all things seasonal elegance, the woman's head high bun can be recognized is the Northern Song Style, after the author checked, the long scroll paintings that have been handed down to the world are indeed many Song Dynasty handwriting, such as Zhang Zeduan's "Qingming on the River Map", Wang Ximeng's "Thousand Miles of Rivers and Mountains", Song Huizong's "Sketching Feather Map" and so on, I've seen the author call the insider straight!

The "so-called innovation" felt from an invitation to release

Invitation details

For the information of the conference itself, the invitation letter also has ingenious transmission, the upper envelope with dimensional coordinates revealed the new product lineup covering from 40 inches to 120 inches specifications, more than 100 inches of super size is the current TV market hot spot, Hisense directly pulled the viewing size to 120 inches, although it may be a laser TV product, but it is enough to attract our attention.

The "so-called innovation" felt from an invitation to release

Invitation details

The "so-called innovation" felt from an invitation to release

Invitation details

The copywriting design in the invitation letter is also a common appreciation, "think bigger" is obviously a metaphor for the release of oversized products, and "only this green" is derived from the dance poetry work "Only this green", which is a literary and artistic work created around the Northern Song Dynasty King Xi Meng's "Thousand Miles of Rivers and Mountains".

This invitation letter looks, look into it are full of surprises and expectations, April 25, Hisense video's new products will also meet with you as scheduled, this one has connotation, innovation, worth blowing up the invitation, you may wish to meet with us for 25 days.

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