247 million online exposure, more than 50 performances in 18 cities in half a year, barley score of 9.7, "want to see" data of more than 760,000.
The field is full of hard to find "Only This Green" is about to join hands with the first digital collection of the Magic Color Digital Collection!!!
"Only This Green" is a modern dance and poetry drama jointly produced by the Palace Museum, China Oriental Performing Arts Group Co., Ltd. and People's Network.
The play is a key support work for the "Stage Art Quality Project celebrating the 100th anniversary of the founding of the Communist Party of China".
The team put the beautiful Jiangshan scrolls and green landscapes on the stage, and through the seven chapters of "exhibition volume, seal, singing silk, searching for stones, studying pen, quenching ink, and painting", it told the story of a young researcher of the Forbidden City who "crossed" back to the Northern Song Dynasty and glimpsed the story of the painter Wang Ximeng's creation of "A Thousand Miles of Rivers and Mountains" from the perspective of "exhibition volume person".
This is "a connection between literature and art, a mutual learning between art and media".
"Only This Green" will become the popular color of 2022
On August 18, 2021, "Only This Green" - dance painting "A Thousand Miles of Rivers and Mountains" held a premiere press conference in the No. 1 studio of the People's Network;
On August 20-22, 2021, the play premiered at the National Centre for the Performing Arts in Beijing.
In December 2021, "Only This Green" excerpt "Green" appeared on the 2021 "Most Beautiful Night" bilibili New Year's Eve Party, and 180 million viewers learned oriental aesthetics online in real time.
On the night of January 31, 2022, Chinese New Year's Eve night, the excerpt of the play was listed on the "2022 Spring Festival Gala of China Central Radio and Television Corporation";
On April 21, 2022, "Only this green" was written into the white paper "Chinese Youth in the New Era" released by the Information Office of the State Council...
Since the moment the idea was born, its high-quality poetry and drama content and perfect interpretation have made it quickly recognized and disseminated by the public. High exposure and high evaluation have made its joint neighbors become "national tides".
"High exposure"
So far, the cumulative online exposure of "Only This Green" has reached 247 million, and more than 50 offline performances have been performed in 16 cities such as Shanghai, Suzhou, Guangzhou, and Shenzhen, and have won a double harvest of popularity and word of mouth.
"High value for money"
Barley scored 9.7, and the "want to see" data exceeded 760,000.
Jin Ruiguo, deputy director of the Department of Museums and Social Cultural Relics of the State Administration of Cultural Heritage, said:
"The cultural spirit represented by 'Only This Green' is thousands of miles away, thousands of years away, but close at hand, always in the hearts of tens of millions of viewers, and has never dissipated."
At this point, the offline performance "Only This Green" that is hard to find before it appears on the stage of the Spring Festival Gala will become a popular color in 2022.
"Only This Green" Q Edition Digital Collection 01 - Man Dance
In order to help the innovative development of traditional art forms, the spread of traditional art among the broad masses of the people has been enhanced.
China Oriental Performing Arts Group and Qingda Cloud Chain (Beijing) Digital Technology Co., Ltd. designed a 3D basic version of "Only This Green - Man Dance" will be launched on the Magic Color Digital Zang platform on May 5, 2022!
Collection Release Notes
Iisted this
The first 3D basic version of the "Only This Green - Man Dance" digital collection can be viewed and viewed on the digital collection illusion platform after purchase, and permanently collected;
The vivid and cute O version of the dancer model will be released in a total of 9 moves, and if you hold more than 3 models of the Q version of the combined version, you can have the opportunity to get 1 basic "green" physical digital key.
Extensive digital collection of Q-edition shapes
Personalized digital content for different dancers is presented
The fun blind box gameplay will be presented in conjunction with 17 nets.
The digital key is "green" limited handmade
The interior stores exclusive sight and interactive dialogue games for green dancers
The subsequent heat of the collection has been upgraded
The design team will launch 3D+MIDI's collector's digital collection in Phase 4, which will be embedded in an audio kit with the image of the dancer.
After the completion of the Q edition of the 9 models, the Epic Epic and Rare Rare models will be launched, and those who photograph the Epic models will receive a random hand-made blind box*1.
It is reported that the corresponding blind box doll of the Epic model will contain NFC near-field induction chip and cubecode supercode.
Cubecode supercode occasionally pushes a large number of welfare coupons (China Oriental Performance Group related theme performance tickets / cultural and creative products) can be redeemed at all offline activities and performance sites, and officially leads and launches the "Oriental Dancer Meta Universe" digital person plan.
More follow-up gameplay stay tuned
Players who collect 9 collections in the Q edition may have special benefits in subsequent product collections!!!
Collection Distribution Rules
Publisher: China Oriental Performing Arts Group & Magic Color Collection
Number of issues: 6000 pieces
Issue time: 12:00, 5 May 2022