Offline performances are difficult to find, and online surprises win, leading the industry. On March 3, the dance poetry drama "Only This Green" will launch a digital collection commemorative ticket to promote national culture with innovative technology and build more bridges to the national cultural IP for the audience. It is also the first digital collection commemorative ticket in the performance industry.
The dance poetry drama "Only This Green" is produced by the Palace Museum, people's network and China Oriental Performing Arts Group. As a key support work of the "Stage Art Fine Art Project Celebrating the 100th Anniversary of the Founding of the Communist Party of China", the play tells the story of a young researcher of the Forbidden City "crossing" back to the Northern Song Dynasty through seven chapters of "Exhibition Volume, Asking Seals, Singing Silk, Searching for Stones, Learning Pen, Quenching Ink, and Entering Painting", and peeking into the story of the painter Xi Meng's creation of "A Thousand Miles of Rivers and Mountains" from the perspective of "Exhibition Volume".
Since the first "exhibition volume" at the National Centre for the Performing Arts in August 2021, "Only This Green" has been performed more than 50 times in 16 cities including Shanghai, Suzhou, Guangzhou and Shenzhen, with a barley score of 9.7 and a "want to see" data of more than 760,000. Damai data shows that after the first performance, a large number of audiences took the initiative to review the dance drama and share the touching and shocking harvested during the performance. This year's CCTV Spring Festival Gala, the performance of the "Only This Green" segment has successfully pushed it to a wider audience. The 2022 national tour, where tickets are hard to find, will be performed four times in the Shanghai Grand Theatre in April, and will be added on May 1.
China Oriental Performing Arts Group joined hands with Lingjing Culture, relying on whale exploration related technology services, to launch the "Only This Green" digital collection commemorative ticket and a series of innovative digital collections in Taobao Tickets and Whale Detective. Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group Co., Ltd., said: "As the first digital collection project in the performance industry, it will surely inject scientific and technological strength into China's excellent traditional culture, disseminate China's excellent traditional culture to a wider audience through the innovative model of the Internet, and look forward to the new model of digital collection to help China's excellent traditional culture shine." ”
Lingjing Culture has rich practice in the joint cooperation of artists and the distribution of digital collections of film IP, and the digital collections of the films "Miracle Stupid Child" and "Pleasant Goat and the Basket of the Gray Wolf out of the Future" have been launched successively during the Spring Festival. The relevant person in charge said, "It is a great honor to be able to enrich the path of "Only This Green" to the audience in the form of digital collections. It is the responsibility of Lingjing Culture as a participant in the digital cultural and creative industry to promote the national culture with digital technology, so that the works of creators can better reach the market and promote the prosperity and development of the original cultural industry. ”
From 2021 onwards, digital collections have first risen in artistic creation, and have gradually become another hot spot for young people after blind boxes and national tide dolls, and have been promoted by celebrities such as Jay Chou and continuously expanded from the field of artistic cultural creation.
In addition to museums and artists, more and more industries are appearing in digital collections. The IOC's officially authorized ice pier digital blind box was released on the nWayPlay platform in the early morning of February 12 and was very popular. Domestic digital collections are purchased in the form of RMB, points exchange, etc., such as the Q edition digital collection of athletes, the commemorative ticket of "Ice and Snow Story of the Zodiac" and the digital collection of high-burning competition dynamics such as short track speed skating, freestyle skiing, aerial skills, and figure skating, which were snapped up as soon as they were launched. The launch of the digital collection commemorative ticket for "Only This Green" also provides a new channel for online social networking for audiences who like it.