Stills courtesy of China Oriental Performing Arts Group
Beijing, April 25 (China News Network) -- From April 8 to 24, the dance and poetry drama "Only This Green" was performed 18 times at the Beijing Poly Theater, setting a record for the highest record since the play's tour.
Three consecutive overtime games, 18 games a vote is difficult to find
Since its premiere at the National Centre for the Performing Arts in Beijing in August 2021, the dance poem "Only This Green" has been performed 50 times in 16 cities across the country, accumulating a very high reputation, with a barley score of 9.7. In the 2021 annual drama summary activity, almost all the netizens interviewed listed the drama as a recommended play.
Stills courtesy of China Oriental Performing Arts Group
In March 2022, the first stop of the second round of the national tour of the dance poetry drama "Only This Green" was Haikou Station, from the first two times to the final 10, and it was still difficult to find a ticket. Many "green pink" chased the drama for thousands of miles, and brushed across the city. It is understood that 40% of the audience at Haikou Station comes from other places, including 11 consecutive brushes from the first round of Guangzhou Station, 6 consecutive brushes at Haikou Station, and fans who come from Thousands of Miles away from Harbin and Beijing...
The same situation was replicated in Beijing, with three consecutive additions to the final 18 games, and the tickets were sold out. According to damai data, the audience who repeatedly purchased tickets to watch "Only This Green" accounted for about 8%. Yao Rui, general manager of Beijing Poly Theater Management Co., Ltd., introduced that under the condition of a seat opening rate of 75%, the attendance rate of each show reached 98%, and a total of 19,000 people watched 18 shows, creating a record for the highest number of consecutive performances of Chinese dance dramas in a city.
He believes that this is a miracle of the performance industry under the epidemic situation, and it is also an encouragement to the entire performance industry: "Affected by the epidemic and the overall downturn of the performance industry, the performance of the dance poetry drama "Only This Green" in recent days is the result of the theater and the troupe cooperating with the epidemic prevention and control measures, regularly sanitize, regular nucleic acid, and full protection. The most fundamental thing is that well-made works of art will inevitably win the double harvest of market and word of mouth. ”
Stills courtesy of China Oriental Performing Arts Group
Create brand IP, "green" peripheral products are popular
China Oriental Performing Arts Group has previously cooperated with many well-known domestic enterprises such as Su Wine, Bamboo Leaf Green Tea, Guyue Longshan Yellow Wine, Geely Automobile, Hisense TV, Great Wall Wine and many other well-known domestic enterprises to develop joint products, launch the industry's first digital collection commemorative ticket, build a city punch card, plan online interactive topics, plan to produce film versions, animation versions and drama scenes, etc., to build more bridges to the national cultural IP for the audience.
In the theater hall, every performance can see a long queue in front of the cultural and creative sales counter, and the audience comes a few hours early to receive limited commemorative tickets, and also lingers in front of peripheral products such as magazines, masks, thermos cups, fragrance postcards, multi-layer folders, notebooks, headbands, velvet bags and so on. The mask that has just been newly printed with the words "China Orient" has also become a popular product loved by the audience.
Audiences lined up to buy cultural creations courtesy of China Oriental Performing Arts Group
As a "punch card" before the performance, every audience can bring home a wisp of "green" in the painting after watching the performance, and snapping up has become the norm. Haikou Station was once urgently transferred due to overtime, but Beijing Station was often in a state of insufficient inventory due to the impact of the epidemic, and each field could only be "limited supply". Such as the latest design of luggage tags, mugs, canvas bags, coasters, bookmarks, sticky notes, umbrellas, etc., are still coordinating factory emergency production.
This phenomenon of "short supply and demand" fully demonstrates the huge commercial potential of the "Only Green" IP. Jing Xiaoyong, chairman of China Oriental Performing Arts Group, said that the cooperation between "Only This Green" and the brand is becoming more and more abundant and mature, "which fully shows that our performances have gradually moved from the stage to life, from the art on the stage to the art in life, and the organic integration of art and life has been realized." This fusion marks that the influence of stage art works has begun to extend to multiple levels of social life across the time and space of the theater. ”
"Only this green" was written into "Chinese Youth in the New Era"
On April 21, the Information Office of the State Council for the first time released a white paper entitled "Chinese Youth in the New Era" for young people, and "only this green" was also written into the white paper: "From being keen on 'foreign brands' to 'national tide' is popular, from favoring 'flared pants' to 'national uniform' to leading the fashion, from pursuing 'break dance' to 'only this green' red all over the country, Chinese youth worship the splendid civilization of the Chinese nation from the heart, identify with it from the depths of the spirit, inherit the Chinese cultural genes more consciously, and the sense of national pride is significantly enhanced. Promote the formation of a strong cultural self-confidence atmosphere in the whole society. ”
As early as the "most beautiful night" New Year's Eve party of the B station, which is known as the most understanding of young people, "Only This Green" allowed young people to experience what is the aesthetics of the Song Dynasty. On the Internet, young audiences use professional "references" to watch "Only This Green" - the actors' costumes, makeup, props on the stage, and sets are all found in prototypes from cultural relics. Open platforms such as B station or Little Red Book, search for keywords such as "only this green + imitation makeup", you can search out many bloggers to study dance, hairstyles, etc., these bloggers who show their faces in videos or pictures are basically young people in their twenties and thirties.
"Some people say that their seat is on the third floor, and they can't see clearly, but the painting hanging on the stage should be Fan Kuan's 'Journey to Xishan' - he 'saw' correctly." Editor-in-chief Zhou Liya and Han Zhen often read the audience's perception on the Internet, and these comments made them deeply feel that young audiences are willing to export and have become participants in the creation of the play.
Group photo of actors and audiences Courtesy of China Oriental Performing Arts Group
Behind the scenes of the crew, the continuation of the "Chinese Oriental Spirit"
Han Zhen, the chief editor and director of the "green" crew, who is called the "innermost volume" by his colleagues, believes that this "volume" precisely reflects the spiritual core of China Oriental Performing Arts Group as a national team for literary and artistic work: "Before each performance, you can see the actors consciously practicing and standing on the stage, and the actors of different groups interpret the roles on the empty theater stage. ”
The first time she appeared on the stage as a "green and green" role to get the recognition of the audience, Wu Yuting, who was called "treasure actor" by netizens, Zhang Junhe, who was deeply recognized by Beijing debut, and Xu Mingqi, who was deeply pulled out by netizens... China Oriental Performing Arts Group has gone through more than half a century, and the "Chinese Oriental Spirit" of "passing on the help" is still continuing.
After performing 81 times, she asked meng Qingyang, the actor of "Green and Green", what her experience was, she said: "The details of the interpretation need to be thought and practiced day after day. It is necessary to pay attention to the change of the level of this role from beginning to end, every place, whether to force the eyes, or the heart of the eyebrows, how she laughs, whether she needs to have emotion..." As the editor-in-chief Zhou Liya said, "Only This Green" has no final version, only the best version.
In the performance in Beijing, "Green Green" not only attracted Chinese audiences of different ages, but also foreign friends from the embassies of India, Japan and the United Arab Emirates in China, who also entered the theater, praised the stage art full of traditional Chinese cultural meaning, and issued invitations to perform abroad. Use art to tell Chinese stories well, and look forward to the future of the dance poetry drama "Only This Green" will be exhibited with audiences from all over the world to appreciate the beauty of Chinese culture and art. (End)