Signing scene Courtesy of China Oriental Performing Arts Group
Beijing, February 26 (China News Network) -- The "Only This Green" digital collection conference was held in Beijing on the 25th. China Oriental Performing Arts Group, Damai and Lingjing Culture jointly announced that they will launch a commemorative ticket for the digital collection of the dance and poetry drama "Only This Green" on March 3, promoting national culture with innovative technology and building more bridges to the IP of national culture for the audience. It is reported that this is the first digital collection commemorative ticket in the performance industry.
The dance poetry drama "Only This Green" takes "A Thousand Miles of Rivers and Mountains" as the background, telling the story of a young researcher of the Forbidden City who "crossed" back to the Northern Song Dynasty and through seven chapters of "exhibition volume, seal, singing silk, stone hunting, brush study, quenching ink, and painting", glimpsed the story of the painter Wang Ximeng's creation of "Thousand Miles of Rivers and Mountains" from the perspective of "exhibition volume person". The work is not only a poetic expression of oriental aesthetic interest, but also an extremely successful dissemination and tribute to China's excellent traditional culture. "Only This Green" has successively appeared on the New Year's Eve Party of Station B, CCTV Spring Festival Gala, and CCTV Lantern Party, and has won unanimous praise and recognition from the audience, which is the huge cultural value and commercial value of the IP given by the market.
"Only This Green" launched the first digital collection commemorative ticket in the performance industry, courtesy of China Oriental Performing Arts Group
Since the first "exhibition volume" of the National Centre for the Performing Arts in August 2021, "Only This Green" has been performed more than 50 times in 16 cities including Shanghai, Suzhou, Guangzhou, and Shenzhen, with a barley score of 9.7, and the "want to see" data exceeded 760,000, and the popularity and word-of-mouth performance were both excellent. As the official designated ticketing platform, Damai data shows that after the first performance, a large number of audiences took the initiative to review the dance drama and share the touching and shocking harvested during the viewing process.
At the press conference on the 25th, China Oriental Performing Arts Group and Alibaba Entertainment launched the digital collection of China's performance industry, and Beijing Oriental Newland Culture and Art Co., Ltd., a subsidiary of China Oriental Performing Arts Group, and Damai Culture - Hainan Lingjing Culture technology co., Ltd. signed a strategic cooperation agreement on behalf of the two sides, and the two sides will launch the "Only This Green" digital collection commemorative ticket and a series of innovative digital collections in Taobao tickets and Whale Detective.
Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group Co., Ltd., delivered a speech courtesy of China Oriental Performing Arts Group
Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group Co., Ltd., said, "I believe that the cooperation between the two sides will be the result of the deep integration of digital technology and cultural industry, as the first digital collection project in the performance industry, it will surely inject scientific and technological strength into China's excellent traditional culture, spread China's excellent traditional culture to a wider audience through the innovative model of the Internet, and look forward to the new model of digital collection to help China's excellent traditional culture shine!" ”
As a leading comprehensive digital IP asset operation company in China, Lingjing Culture has built a sound technology development and IP operation team relying on the years of precipitation of Alibaba Pictures and Damai in the film performance industry, and has accumulated rich innovative practices in the joint cooperation of artists and the distribution of film IP digital collections. The person in charge of Lingjing Culture said that it is a great honor to be able to enrich the path of "Only This Green" to the audience in the form of digital collections, "to promote national culture with digital technology, so that the creators' works can better reach the market and promote the prosperity and development of the original cultural industry." ”
China Oriental Performing Arts Group is a state-level art academy group founded under the cordial care of successive party and state leaders, which represents the highest achievements in the field of music and dance art in the mainland. In recent years, the Group has focused on six business sectors, including art creation, various performances, foreign exchanges, art education, cultural and tourism integration, and digital innovation, and strives to achieve artistic innovation, increased enterprise income, and career development. (End)