China's ultra-high-definition video industry has made key breakthroughs in the research and development and industrialization of 8K key technology products. On January 11, Hisense officially released China's first self-developed 8KAI picture quality chip in Beijing, further seizing the "air supremacy" of picture quality in the competition of global display technology. Xu Wenli, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that Hisense has firmly walked for more than 20 years on the road of localization of TV chips in China, and is one of the few color TV enterprises at home and abroad that systematically studies the iteration of picture quality chips, and successfully develops 8KAI picture quality chips and realizes independent research and development, independent controllability, eliminating all technical barriers in the field of picture quality processing segmentation, and is an excellent case of collaborative innovation in the upstream and downstream of the industrial chain.
"The global display industry has shifted from the competition of 'screen' and sales volume to the competition of 'core' and the competition of audio and picture quality. 2022 will be the inflection point of global TELEVISION competition: out of the decades of 'cost-effective' disputes, completely into the battle of picture quality, quality. Yu Zhitao, vice president of Hisense Group Holding Company, said in a keynote speech that for decades, Chinese, Japanese and Korean companies have launched fierce competition around display technology and industrial chain, and Hisense has always stood at the forefront of this war. Especially in the core track of chip technology, Hisense has endured the lonely 22 years of "one core and one intention", formed a complete series of chip products, has launched 4 generations of picture quality chips and achieved mass production, forming a unique advantage on the picture quality track to get rid of homogenization competition.
As the global TELEVISION competition enters an inflection point, the core technology of picture quality represented by 8K picture quality chips will become a new round of "winning weapons". China's first fully self-developed 8kAI picture quality chip released this time is Hisense 5th generation picture quality chip, which represents the highest processing power of a single picture quality chip in China. The chip for the first time to achieve leapfrog development from 4K to 8K, more breakthrough AI perception image quality algorithm and other core technologies, through the equipped with artificial intelligence with "deep neural network" technology, to achieve high-precision image processing, support 33 million + megapixel accurate reconstruction, can show the rich hidden details in the picture; 26880 partition control, bringing the ultimate contrast improvement, the details and colors of the picture are closer to the truth, so that users get an immersive visual experience. After rigorous testing, the picture quality chip exceeds the performance of foreign brands in many indicators.
"China has achieved the world's largest scale in the field of consumer electronics, color TV shipments have ranked first in the global market for many years, and the display panel has also achieved the world's first, but the bottleneck restricting the high-quality development of the industry is still the chip, and the industrial supporting chip still needs a large number of imports, which to some extent affects the industrial upgrading and the popularity of high-end products." Xu Wenli, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that more Chinese companies are expected to actively participate in the research and development, promotion and application of display chips, promote the overall level of the industrial chain, and enhance the competitiveness of Chinese brands in the global industrial system.
Mei Jianping, director of the Data Application Department of the Technology Bureau of the Central Radio and Television Corporation and executive deputy director of the State Key Laboratory of Ultra-high Definition Video and Audio Production and Broadcasting, said that this year is the closing year of the "Ultra-high-definition Video Industry Development Action Plan (2019-2022)", and the action plan focuses on the deployment of the key tasks of "core component research and development", and the successful research and development of Hisense 8KAI picture quality chips represents that the action plan has achieved fruitful results.
"The Hisense 8KAI picture quality chip fills the gap of the localization of ultra-high-definition picture quality chip." Professor Gao Xinbo, president of Chongqing University of Posts and Telecommunications and head of the "Hisense-Xidian" intelligent image processing joint laboratory of Xidian University, said that in 2020, Xidian University and Hisense jointly established the intelligent image processing joint laboratory, and its mission is to surpass the picture quality performance led by Japanese and Korean brands for a long time and realize the independent research and development of domestic ultra-high-definition TV picture quality chips. After a year of technical research, Hisense 8KAI picture quality chip can make a variety of low-resolution video can be presented in high quality on ultra-high-definition display devices, greatly improving the user's visual experience.
In the Chinese television industry where the "price war" has been rising and falling, Hisense's 22 years of "one core and one intention" focus and persistence are very scarce. "The chip has also achieved success in the use of the whole machine while passing the test itself, which is the fundamental sign of the success of chip research and development, Andense has not developed chips like many companies, but ultimately it cannot be marketed." In Yu Zhitao's view, this is due to the synergy between chip research and development and the whole machine industry: the natural vertical industry chain advantage; with the needs of TV machine, business display, medical display and so on, it provides a unique industrial foundation for Hisense chip research and development. The accumulation of picture quality capabilities for more than 50 years provides a guarantee for the design and industrialization of Hisense picture quality chips.
"Chip is the core underlying technology of Hisense's big display strategy", Yu Zhitao said, in recent years, the continuous iteration of the introduction of picture quality chips, not only allows Hisense to have the ability to define products, but also on this basis to continue to commercial display chips, flat panel display chips, MicroLED display chips, vehicle display chips and other plates of diversified extension, forming the core underlying technology of Hisense big display product matrix.
At present, Hisense 8KAI picture quality chip has been used in the whole machine, and this year will fully cover many series of display products including Hisense and Toshiba two major brands. In the face of the advent of the 8K ultra-high-definition era, from 8K LCD TVs to 8K laser display solutions, and now to 8KAI picture quality chips, Hisense is ready for competition in the whole industry chain, and will also launch 8K broadcast-level professional monitors and MicroLED TVs this year. "Hisense will continue to strive for greater opportunities for the healthy development of China's color TV industry and display industry through the improvement of its own technical level and differentiated competitive strategy."
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