On January 11, Hisense released China's first fully self-developed 8K AI picture quality chip in Beijing, which is another breakthrough in the research and development and industrialization of 8K key technology products in China's ultra-high-definition video industry.
According to reports, China's first fully self-developed 8K AI picture quality chip released this time is hisense 5th generation picture quality chip, which represents the highest processing capacity of a single picture quality chip in China. For the first time, the chip has achieved leapfrog development from 4K to 8K, breaking through core technologies such as AI perception image quality algorithms, achieving high-precision image processing through artificial intelligence equipped with "deep neural network" technology, supporting accurate reconstruction of 33 million pixels, and being able to show the rich hidden details in the picture; 26880 partition control, bringing the ultimate contrast improvement, the details and colors of the picture are closer to the truth, allowing users to obtain an immersive visual experience.
"Chip is the core underlying technology of Hisense's big display strategy", Yu Zhitao, vice president of Hisense Group Holding Company, said that in recent years, the continuous iteration of the picture quality chip has not only enabled Hisense to have the ability to define products, but also based on this continuous extension to commercial display chips, flat panel display chips, Micro LED display chips, vehicle display chips and other plates, forming the core underlying technology of Hisense big display product matrix.
At present, Hisense 8K AI picture quality chip has been used in the whole machine, and this year will fully cover multiple series of display products including Hisense and Toshiba two major brands. In the face of the advent of the 8K ultra-high-definition era, from 8K LCD TVs to 8K laser display solutions, and now to 8K AI picture quality chips, Hisense is ready for competition in the whole industry chain, and will also launch 8K broadcast-grade professional monitors and Micro LED TVs this year.
"Hisense will continue to strive for greater opportunities for the healthy development of China's color TV industry and display industry through the improvement of its own technical level and differentiated competitive strategy." Yu Zhitao said. (Zhan Zhao)
Source: Guangming Network
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