Vice President of Hisense: The TV industry should be more than products

"The global TV market will usher in a new round of 'inner volume', and picture quality is the only way out." On January 11, Yu Zhitao, vice president of Hisense Group Holdings, made this statement at the launch of China's first self-developed 8K AI picture quality chip, and said that with the acceleration of consumption upgrading, the global display industry has shifted from the competition of "screen" and sales to the competition of chips and the quality of audio and picture.

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He pointed out that Hisense's judgment is based on three reasons. "This is the inevitable result of the market trend of increasing TV size. Users will always need a display device with a larger screen and better image quality. However, the larger the screen, the more it will expose the flaws and defects of the picture, and the more important the quality technology and level. Yu Zhitao said that the rapid outbreak of 75-inch and above super-size TV products in the market side will make the requirements for picture quality of TV products more prominent, especially the closer to 100 inches, the more it needs the core technology represented by 8K picture quality chips.

In addition, the global television industry has entered an inflection point, which is an inevitable choice for the industry trend of continuously moving towards the middle and high-end. "As we all know, the TV industry loves the 'price war'. This vice makes some companies habitually pursue TV big and cheap, the pursuit of the ultimate cost performance, it seems that big is everything, low price is everything, but this has brought the entire industry the evil consequences of low profits, low value, and stagnant innovation. Yu Zhitao believes that for the television industry, only manufacturing to high-quality development, industry to the middle and high-end leap, price dispute to value struggle, will gain vitality and future.

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