TV brand reputation competition
The king of user satisfaction
Customer satisfaction is the most direct criterion for measuring a brand. According to the survey of authoritative institutions,Hisense TV has been ranked first in user satisfaction for 9 consecutive years,Won unanimous praise from consumers。 Behind this award,Is Hisense's persistent pursuit of product quality、Innovative technology and good service for many years。
As the first TV company in China to independently develop high-end picture quality chips,Hisense relies on the first domestic 8K AIpicture quality chip,Realized40,000The highest backlight partition in the industry,Push the picture quality of LCD TV to a new height。 Its ULED ultra-image quality TV has excellent performance in terms of color, brightness and contrast, bringing users the ultimate viewing experience. Hisense laser TV's excellent visual comfort and immersion,It has also become the vane of global laser display development。
In addition to outstanding product strength,Hisense has also made great efforts in localized services。 At present, 90% of the employees of Hisense International Marketing Company are foreigners, and the average number of middle and senior managers stationed abroad is 7-10 years, which ensures the efficiency and intimacy of the service. The user's high recognition of Hisense,It is the double crystallization of product power and service force。
A contest of picture and sound quality
Picture quality and sound quality have always been the core indicators for judging the performance of TV sets. In this field, Sony and Samsung, the two old audio-visual giants, are still strong.
Sony's XR cognitive image quality chip and XR clear image technology have greatly improved the display ability of the picture. The BRAVIA XR series TVs not only have excellent levels of detail, but also excellent color, contrast and dynamic range. Sony's exclusive on-screen sound technology perfectly integrates sound and picture to bring users an immersive experience.
Samsung, on the other hand, has won praise from industry insiders with its Neo QLED quantum dot display technology. Neo QLED TVs have excellent color expression, and Mini LED backlight technology achieves precise zonal light control, and the picture contrast and HDR effect are excellent. The built-in Q Symphony sound system on Samsung TVs also provides users with a powerful sound experience.
In the field of music and painting, domestic brands are also catching up. Xiaomi Mi TV5 ProSKYWORTHOLEDTV both useQLED/OLEDThe panel is used,Color、Contrast and black field performance are quite good。 And Huawei smart screenVseriesIt has made great efforts in terms of sound quality,The built-in high-quality sound system bass performance is particularly outstanding,Bring immersive auditory shock。
The competition for the degree of intelligence
Intelligent functions such as intelligent voice control and wireless screen projection are becoming the standard configuration of TVs. In this area, Xiaomi and Huawei have a clear advantage with a strong ecosystem.
Xiaomi TV is deeply integrated with the Xiaomi ecological chain,Support Xiao Ai's voice assistant、Intelligent operations such as Xiaomi screen projection,Provide users with a seamless interconnected home entertainment experience。 Its PatchWall feature also makes content recommendation and management smarter than ever.
Huawei's smart screen seamlessly connects mobile phones, tablets, computers and other devices, and creates a real smart home control center through Huawei's sharing of black technologies such as one-touch projection. In addition to intelligent interconnection,HUAWEI TV also has a built-inAIThe environment sensing adjustment function,Automatically optimize the picture and sound effects according to the living room environment and user location,Bring a personalized viewing experience。
For smart TVs, excellent hardware configuration is important, but the deep integration of intelligent ecology is the decisive factor. From this point of view, both Xiaomi and Huawei are at the forefront of the industry.
The battle for value for money
Price is often a key consideration for consumers. In this field, domestic brands such as Xiaomi, TCL and Skyworth have won the favor of a large number of young consumer groups with their considerable cost performance.
Take Xiaomi TV as an example,Its Redmi X 85Inch TV only costs more than 4000 yuan,But the configuration far exceeds this price,have4KThe ultra-high-definition resolution、120HzHigh refresh rate and MEMCThe stabilization technology,The viewing experience is excellent。 The 1.07 billion color display and HDR10 technology also bring it a detailed and vivid color performance.
TCL TVs also perform eye-catching in the low-end market. Its C8 series uses quantum dot display technology, which is quite good in color expression and high dynamic range, but the price is still affordable. TCL's partnership with Onkyo also brings excellent sound to its TV, comprehensively improving the overall viewing experience.
In the high-end market, the product strength of Sony, Samsung and Hisense is beyond doubt. Their excellent performance in picture quality, sound quality, and intelligent features makes their products still cost-effective despite their high price tags.
Whether you are pursuing cost-effectiveness, or the ultimate experience, today's TV market has its own choice. Only by weighing your actual needs and budget can you choose the best choice.