At present, the domestic automobile market has basically presented a three-legged situation of German cars, Japanese cars and domestic cars, but in general, most of the market share is still occupied by joint venture cars and imported cars. On the other hand, the competition within the joint venture car is also very fierce, and major car companies have made great efforts in various configurations of their cars in order to enhance their brand influence and product competitiveness, and try their best to attract consumers to buy their own products.
However, in the fierce market competition, some models have been misestimated by car companies to their positioning, resulting in consumers not willing to pay for them. Coupled with the fact that car companies have made misestimations about the ever-changing market situation, some models have performed relatively well, but sales are very unsatisfactory.
Three joint venture models that were delayed by car companies
First, Ford Taurus
Ford Taurus is a medium and large sedan with a manufacturer's guidance price of 228,900 to 288,900. This price in the Ford Taurus was just launched really made many consumers moved, with a price of more than 200,000 yuan to buy a V6 engine model is not a small temptation for every consumer. But the good times were not long, and it did not take long for Ford Taurus to quietly reduce the allocation, and the corresponding word of mouth also plummeted.
The current version of the Ford Taurus comes standard with a 2.0T engine, but this engine is not uncommon in other luxury models. Coupled with the declining position of American cars in the automobile market, Ford's brand influence is particularly weak in this case, so that the reduced Ford Taurus can not occupy any advantage at all. Moreover, the Ford Taurus also had a large-scale recall in 2020 because of the hidden dangers of the brake hose, so that the sales of the Ford Taurus have been high or low.
2. Cadillac CT6
Cadillac is also considered to have a head and face in a series of second-tier luxury brands, and its status in the United States is also very high. Cadillac has always created many firsts in American automotive history with its excellent exterior design and innovative technology, and many of its models are loved by young people.
As a medium and large car, cadillac has a body size of 5223/1879/1492mm, and thanks to a length of more than 5 meters, the cadillac CT6 has a wheelbase of 3109mm, bringing an extremely spacious driving experience to the driver. However, the manufacturer guidance price of more than 400,000 yuan of this car makes many car owners feel difficult to accept, and everyone thinks that they can buy an Audi A6L at the same price, and they will have more face when they drive out.
3. Infiniti Q50L
Compared with Lexus, Infiniti, which is also a Japanese luxury brand, has performed somewhat unsatisfactorily in the domestic automotive market. Although Nissan is known as the Japanese Sanjie in Toyota and Honda, his Infiniti sales have not been very gratifying. As far as the car itself is concerned, the performance of the Infiniti Q50L is quite good, and the configuration of the 2.0T turbo engine with the 7-speed automatic transmission of the Infiniti Q50L brings quite good power, and this configuration is also relatively rare for Nissan, which prefers the CVT transmission.
As a luxury brand model, the Infiniti Q50L is only priced at more than 200,000 yuan, but unfortunately the low price has not saved the sales of this car, because there are many first-line luxury brand models such as the Audi A4L in the same price range. This makes infiniti's disadvantages, which have weak brand influence, more obvious.
summary:
To be fair, the configuration and performance of these three joint venture models are not bad, the only pity is that the car companies have a bias in their perception of the current automobile market, so they have not been able to correctly find the positioning of these three cars, so it has caused the embarrassing situation that rich people can't see it and ordinary people can't afford it.