In the domestic new energy market, When Hongguang MINIEV is a choice that consumers buy a scooter, one is because its price is suitable, and the threshold price is as low as 28,800. Second, because of the high sales volume, the average monthly performance of 40,000 units has also made this car, which has been listed for less than 2 years, become the sales crown of the market segment, and people naturally pay special attention to it. Now that we have entered 2022, today we will take stock of what achievements are in 2021.
This first aspect has to be its sales, with an average monthly sales of 40,000 per month, which can be described as a soft sales crown, and sometimes surpasses Nissan Xuanyi to become the first place in the list of cars, including fuel vehicles. Not only that, Hongguang MINIEV has also won the honor of global new energy sales champion several times. And this is the achievement that everyone can often see in Hongguang MINIEV in 2021.
The second aspect is that the GSEV architecture makes it highly competitive in the market. What to say? Today, when car ownership has increased greatly, it is difficult to shake the number in big cities, and urban commuting is inevitably congested. The Hongguang MINIEV, which can be on the green card, not only eliminates the need for a draw, but also has a more flexible size, whether it is "seeing the needle in the seam" or parking is more convenient. In addition, the practicality of Hongguang MINIEV is also good, and the four-seat layout can meet the car needs of singles, couples, families of three and other people.
The third aspect is that SAIC-GM-Wuling has held a number of "small paradise for adults" activities, establishing a unique "Chaochuang" culture, which not only maintains the friendly relationship between users and car companies, but also shows the product attributes of Hongguang MINIEV suitable for fun. At the event site, the user's wasteland wind, cute wind, performance wind emerges in an endless stream. Of course, if you think you don't have a talent for modification, in April this year, Hongguang MINIEV also launched a more beautiful Hongguang MINIEV macaron, and brought a very eye-catching visual experience with rich color schemes such as "spring color" and "autumn color".
The fourth aspect is the achievements of Hongguang MINIEV in the winter endurance reduction. According to the "White Paper on Low Temperature Endurance of China's Small New Energy Vehicles" released by China Automobile Research Institute, after professional testing, the low temperature endurance retention rate of Hongguang MINIEV is better than the average level of China's new energy automobile industry and is in the position of industry leader. Among them, the 120km version of the Hongguang MINIEV has a cruising retention rate of 64.6% in a low temperature environment, the 170km version of the Hongguang MINIEV has a cruising retention rate of 67.5% in a low temperature environment, while the maintenance rate of the benchmark model is only 47.4%. It can be seen that Hongguang MINIV can reassure everyone when traveling in winter.
The fifth aspect is that the retention rate of Hongguang MINIEV also topped the ranking. Seeing this, some people may say that new energy vehicles are not low in retention rate? Indeed, but the price of Hongguang MINIEV is already cheap, and the price of 40,000 is discounted, and there is no trick to lose. In short, buying does not suffer losses, selling does not lose much, compared with other new energy vehicles are obviously more valuable.
Finally, it is worth mentioning that the fashion makeup culture of Wuling girls, more and more girls choose MINIEV macarons, in the daily commuting, shopping, party, there are MINIEV macaron companionship, thus gradually deriving an IP user image "Wuling girls". At this stage, whether it is from the fashion circle, color circle or beauty circle, Wuling has a certain position, and Wuling has also taken this opportunity to create a model of user culture co-creation in the industry.
In general, from the low temperature endurance retention rate, commuting ability, "Chaochuang" culture and other aspects can also be seen, Hongguang MINIEV is not a simple scooter, it should have its own unique charm. Through its achievements in these aspects, we can also see that there is a reason why consumers can't buy scooters to avoid Hongguang MINIEV. Therefore, in my opinion, Hongguang MINIEV is not only the price advantage, but also the above mentioned aspects are its selling points.