Cyrus SF5 "disguised suspension of production" incident, the recent rumors of the boiling, forced by pressure, on the afternoon of January 5, Cyrus issued a "letter to Cyrus SF5 users", indicating that SF5 "will continue to accept user orders." After the user places an order, the company will arrange a special person to follow up and assist in delivery in a timely manner, and promises that in addition to the normal warranty, the first owner will also upgrade to enjoy the lifetime warranty of the vehicle and the range extender. ”
However, under the fact of "iron general", this letter is not completely convincing, at least, in the circle of nearly 500 rights defenders, there are still many people who believe that they are cut leeks, in addition to the rights protection incident itself, for the smart SF5 in the past encountered serious quality complaints, and the complaint content focused on "actual fuel consumption is too high", "endurance virtual standard", "car machine Caton" and so on, under such heavy pressure, Xilis SF5 suspected suspension of production, the public opinion to the climax.
The root of the problem is the release of Huawei's first Hongmeng automobile "AITO Q&I M5", which is a new car deeply involved in the research and development, design and manufacture of Huawei, which has attracted the attention of many people once it was released, and it is reported that the number of national orders for AITO Q&I M5 has exceeded 6,000 units.
Based on the suspension of the production of the Cyrus SF5, we certainly have the right to question the authenticity of the so-called order volume of the AITO Q&I M5, after all, the former Cyrus SF5 was also known as the news of the "order breaking 3000" on the two days of listing, but according to the data of the Federation of Passengers, the cumulative sales volume in the first 11 months of 2021 was only 7080 vehicles, which shows that there is a significant difference between the actual sales and the so-called hot order volume.
As for the AITO Q&I M5, its price range, positioning and body size are very close to the Cyris SF5, but whether from the origin or setting, the AITO Q&I M5 has more obvious Huawei traces, that is, compared with the AITO Q&A M5, the Cyrus SF5 is more like non-staff personnel, and now that there is a staff member, the non-staff personnel naturally have the risk of unemployment, so no matter from which aspect, the Cyrus SF5 iron will face the fate of discontinuation. Its status will be completely replaced by the AITO Inquisition M5.
As for why this is said, there are mainly the following points, at present, a large number of Xilis store logos have been replaced by the logo of "AITO", and multi-channels have stopped accepting new orders, and from the "A Letter to Celis SF5 Users", it can also be seen that the official gave Cyrus SF5 users some compensation, including the lifetime warranty of the whole vehicle and range extender.
It can be seen that the Cyrus SF5 is a transitional product of Huawei's car manufacturing, a product in the previous immature planning of Huawei's car manufacturing, and there is no place for Cyrus SF5 in the great blueprint it envisions.
At present, the global automobile market is facing a chip shortage crisis, therefore, many new car-making forces have not completely completed the delivery in accordance with the original plan, which has also caused chaos in the domestic new energy market today, on the one hand, the models launched by the new power brand, without exception, have claimed to have obtained blind booking, predetermined order support, the data is more beautiful than one, but the real car delivery is like squeezing toothpaste, even like a mirror flower moon, only to see the hustle and bustle of not seeing the practice, coupled with the so-called "chip crisis" of the turmoil, Brands that do not complete deliveries on time, or are suspected of falsifying order quantities, have enough rhetoric to blame the deception.
This status quo, like the domestic advertising market flashy, in the endless waiting, but also exhausted the consumer's trust in a part of the new energy brand, in the case of the actual market share, after-sales has been facing great pressure, integrity has been quite challenging, with the mouth of the considerable order data to chat to self-hi, public opinion, with the real order of real users, for their own great but unrealistic blueprint to pay, try to ask such a brand, how convincing?