In the domestic auto market, people's cognition of mainstream luxury brands is the three musketeers of Audi, Mercedes-Benz and BMW. The sales of these three models have basically performed well in China, especially Mercedes-Benz and BMW, which seem to have maintained a relatively low profile in the entire market competition, the former mainly focuses on interior luxury, the latter focuses on controlling sports, on the surface quiet, irrelevant, but in the actual performance of the secret and their opponents.
Recently, Mercedes-Benz announced its global sales performance in 2021, and its global sales in 2021 reached 2.093 million units, down 5% year-on-year. At the same time, according to the data of overseas media, the global sales of BMW Group in 2021 will reach 2.2 million vehicles, which means that BMW's global sales have surpassed Mercedes-Benz. Although BMW has not officially released detailed sales data, in the first three quarters of 2021, bmw group delivered more than 1.93 million new cars worldwide, an increase of 17.9% year-on-year, which has surpassed Mercedes-Benz.
Next, the bucket car brother takes everyone to see what makes BMW still grow at a high speed in the countertrend of 2021, surpassing Mercedes-Benz and becoming the global luxury car sales champion.
BMW can achieve such a brilliant performance, such as bmw 3 series, BMW 5 series and BMW X3 and other major models are indispensable, the monthly sales of these models have reached the level of "10,000 units". In particular, the BMW 3 Series, in the ranks of luxury cars, the basic pressure on Mercedes-Benz C-Class and Audi A4L, sales performance can be comparable to Audi's medium and large sedan A6L, has been very good.
Recall that when everyone discussed the 3 Series, the luxury was not enough Mercedes-Benz C luxury, and the cost performance was not as cost-effective as the Audi A4L. The arrival of the new model has made a great difference, the new generation of the 3 series in the space is better than the C class, not to lose A4L, while exercising, taking into account the comfort, attracting a large number of young consumers recognition.
At the same time, BMW continues to exert efforts in the field of new energy, gradually shifting the focus of research and development from the fuel engine to the electrification route, and the BMW ix3 that has been launched has also gained good sales. In the Chinese market, two new pure electric vehicle models of iX and i4 are equipped with BMW's fifth-generation eDrive electric drive technology, and the new BMW 5 Series, 7 Series, X1, etc. will be launched in pure electric versions in the future.
Mercedes-Benz and BMW, the two luxury brands, have always been competing, but it seems that the overall brand power of Mercedes-Benz has declined. Although mercedes-benz models are not cost-effective, its big standard of three-pronged starlight is already eye-catching enough. For example, the beijing Mercedes-Benz E-class earlier de-allocation storm, Mercedes-Benz C-class 1.5T power has been complained about by netizens, although it still has good sales, but it is still affected to some extent.
Under the trend of today's car buyers getting younger and younger, BMW's sports style positioning is undoubtedly more loved by young consumer groups. The reason why BMW is called the handling benchmark is the credit of the 50:50 counterweight and the longitudinal rear drive, as the saying goes: the control is the real charm of a car, and in the same level of models, BMW's engine data is superior to Mercedes-Benz, which is also a major factor that BMW is loved by young people.
There is another reason why BMW sells well, that is, compared with Mercedes-Benz, BMW's price reduction will be greater. The older generation of rich people will say "drive BMW, sit Mercedes-Benz", BMW and Mercedes-Benz in their hearts is the symbol of luxury cars, since bmw's brand status is in front of them, then with a little preferential strength and quality service, then, selling well is self-evident.
Write in the last words:
BMW's global sales in 2021 surpassed Mercedes-Benz and became the world's luxury car sales champion, which is inseparable from a strong product camp and high-quality service, but this does not mean that the BMW brand can sit back and relax. In the future, the BMW brand will continue to exert its strength, iX and i4 as BMW's entry into the new energy market, is obviously given great expectations, hoping that they can lead BMW's sales to continue to lead the way.