The 18-year-old is full of momentum. 2022 is the 18th anniversary of the establishment of GAC Toyota, and in this age of struggle, GAC Toyota is also moving towards millions of vehicles. The strong lineup to achieve the million-unit target is the GAC Toyota SUV family.
In 2022, GAC Toyota's layout in the field of SUVs will be further deepened, bringing heavy models such as Fenglanda and Weisa, of which Fenglanda was officially launched on January 6, with a total of five models, with a price range of 125,800 yuan to 169,800 yuan. The addition of new member Fenglanda means that GAC Toyota's journey to impact millions of vehicles has officially begun.
Anchor new targets, new models help accelerate
Gac Motor Toyota, born in 2004, has grown from a young car company to a leading enterprise after 18 years of wind and rain, and has achieved good results again and again in the past 18 years, and recently ushered in the milestone moment of 6 million new cars rolling off the production line. Not only that, in the challenging 2021, in the face of problems such as lack of cores and rising prices of parts, GAC Toyota's market performance can also grow against the trend, with a cumulative production of more than 820,000 vehicles in the whole year, an increase of 7.6% year-on-year, and a cumulative sales volume of 828,000 vehicles, an increase of 8.2% year-on-year, showing strong system strength and anti-risk ability.
Standing at a new starting point of 18 years old, GAC Toyota has anchored a higher goal and focused on the construction of system capabilities for millions of vehicles, and Fenglanda is a model that provides a strong impetus for GAC Toyota to impact millions of production and sales, and the TNGA architecture and high QDR gene empower the strength of new cars.
Fenglanda is based on the TNGA-C platform to build, is gac toyota introduced the Japanese version of the Corolla Cross model, it is reported that the overseas version of the model market response is quite good, and Feng landa also basically follows the Japanese standard version of the Corolla Cross model design, with a fashionable and dynamic appearance, sharp body streamline, three-dimensional chimeric front and rear fenders, with bright light cutting treatment of aluminum alloy wheels, good sporty atmosphere.
In addition, the new car also has sharp LED headlights and suspension LED combination taillights, and the front and rear fenders are slightly wider out of the body, with heavy black wheel eyebrows, making the new car show a good sense of youth. It is reported that Fenglanda also provides a total of 7 bicycle colors and 4 double car colors, including glazed gold, coral red, platinum pearl white, desert gold, fluorite blue, crystal silver, and ink crystal black, to meet the diverse needs of young consumers in an all-round way.
In terms of interior, the design of Fenglanda is relatively simple, but it gives people a spacious feeling, and the 7-inch LCD meter is equipped with a 9-inch central control screen that provides intelligent interconnection, voice recognition and other functions, which is full of technology. In addition, the new car is equipped with a three-spoke multi-function steering wheel, which is combined with an integrated seat to further enhance the driving atmosphere in the car.
Speaking of spaciousness, I have to say that the space is spacious, the length and width of the Fenglanda body reach 4485mm/1825mm/1620mm, the wheelbase is 2640mm, and the trunk volume is as high as 438L, which can easily fit 4 22-inch and 2 24-inch cabin cases, so whether it is outside the car or inside the car, The Frontlanda can give people a big feeling.
TNGA architecture and high QDR gene enabled configuration
Fenglanda for the consumer population is mainly young people, intelligent technology configuration of course to be satisfactory, the new car into the Fengyun Yuexiang Zhixing interconnection service, through the mobile phone can be remote control of the vehicle, the function includes the vehicle system OTA remote upgrade, car home interconnection, remote air conditioning, enjoy parking and other 14 items. Even more appealing is the support for HiCar/Carplay/Carlife, which makes driving navigation and playing music more convenient.
Not only that, the new car is also equipped with a panoramic sunroof with anti-pinch function, automatic anti-glare inner rearview mirror, intelligent anti-pinch electric induction tailgate, PVM panoramic monitoring system, TPMS tire pressure monitoring system as standard in the whole series, etc., and even Toyota's famous Toyota Safety Sense safety system, plus the vehicle's standard SRS airbag and above, as well as the new GOA high rigidity body, which can give the driver and occupants all-round safety care.
As for power, Fenglanda is equipped with the TNGA 2.0L Dynamic Force Engine engine, with a maximum power of 126kW, which is powered by a 10-speed Direct Shift-CVT gearbox that simulates 10 speeds, and the fuel consumption is as low as 5.7L/100km under comprehensive conditions. At the same time, Fenglanda benefits from the TNGA architecture empowerment, body flexibility also has a certain guarantee, the turning radius is only 5.2m, lower than the same level, which means that Fenglanda U-turn and turning is more convenient, while the control fun will be better.
To build a million-dollar system, there is not only Fenglanda
Fenglanda's positioning is above C-HR and below Velanda, and its arrival will further help GAC Toyota penetrate the sinking market and develop base disk users. From the perspective of Fenglanda's product strength and price, there are many core points that attract users. The competitors of this car are kia smart run, Nissan Qashqai, Skoda Kolok, Buick Encore GX and so on. TNGA architecture and high QDR gene empowerment of Fenglanda in terms of configuration, quality, cost performance and other aspects have shown a strong competitiveness, while the brand aura and service channels are also better than the opponent, to obtain a large number of user recognition, to help the brand complete millions of production and sales should not be difficult.
For GAC Toyota, the greater significance of Fenglanda's addition should be to help the brand complete the pyramid layout of SUV products. Because GAC Toyota will also bring Weisa this year, after Fenglanda and Weisa enter the market at the same time, GAC Toyota's SUV family will be able to complete the full coverage from small SUVs to medium and large flagship SUVs, and establish a pyramid layout from high to low with Highlander as the head, Veranda and Weisa as the backbone, and Fenglanda and C-HR as the base plate, so as to achieve high-quality development.
From the layout of GAC Toyota in SUV, it can also be seen that the brand attaches great importance to the domestic SUV market and reflects a strong market insight. Although the domestic SUV market sales in the first two years were in a downward and peaceful state, but in 2021 there was growth, the total sales of the domestic SUV market in January to November this year reached 8.261 million units, an increase of 5% year-on-year, and it is expected that it will continue to grow in the future, after all, compared with cars, the strong practicality of SUVs is more attractive to domestic users. At this time, GAC Toyota has continuously improved the layout of SUV models and can better achieve the goal of one million vehicles.
It is worth mentioning that in order to impact the sales of one million vehicles, GAC Toyota also proposed the implementation of three strategic actions of comprehensive high-end, all-round electrification, and all-field technology to achieve brand evolution to brand upgrading, it can be estimated that GAC Toyota after the age of 18 will not only bring more new SUVs, but also new energy vehicle products.
Undoubtedly, under the premise of more abundant products, IT IS ONLY a matter of time for GAC Toyota to complete the production and sales of one million vehicles. However, while vigorously promoting new cars, GAC Toyota should also consider brand promotion and quality services, pursue sales, and pay attention to service quality, and only in the case of full efforts in upstream and downstream can it escort higher sales.
Adulthood means that you must also be brave enough to cut through thorns and thorns. In the face of an increasingly competitive auto market environment, the answer given by GAC Toyota in 2022 is to strive to create a new situation, realize brand evolution to brand upgrading, build a more solid million system, and enter the head camp of joint ventures. The core driving force for GAC Toyota to continue to move forward, in addition to the Fenglanda, which has just entered the market, there are more high-quality models in the future.