According to Autonews, bmw sales in the high-end/luxury car segment will be the highest in 2021, followed by Tesla. In 2021, BMW became the number one brand in the United States in terms of high-end car sales with sales of 336,644 units, which is the third consecutive year that BMW has received this honor.
That's a remarkable result, but as we saw on the list, Tesla ranks second, with Automotive News Research & Data Center estimating 313,400 units sold in 2021 because the company didn't post regional sales results. In 2021, Tesla's global sales were 936172 units (up 87.4% year-on-year).
Due to the rapid growth in production and sales, Tesla surpassed all other premium/luxury brands, including Lexus, Mercedes-Benz and Audi.
U.S. Premium/Luxury Car Brand Sales volume in 2021:
BMW - 336,644
Tesla - 313,400 (estimated by Automotive News Research and Data Center)
Lexus - 304,475
Mercedes-Benz - 276,102
Audi - 196,038
Due to very high demand and the imminent start of production in Texas, Tesla is expected to continue to grow rapidly, most likely surpassing BMW sometime in 2022.
Overall, about 2.2 million premium/luxury vehicles (about 14.7% of the total) were sold in the U.S. in 2021, which means Tesla's share is already around 14%.
One could argue that Tesla isn't really a high-end brand because of the differences between Tesla and old-fashioned high-end/luxury brands. However, this is the automotive industry's recognition of brands. Do you think Tesla belongs to the high-end car brand?
Source: Insideevs
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