Self-owned brands want to prove themselves never simple. Unlike joint venture brands and luxury brands, it has a deeper brand heritage and a larger market reputation. Independent brands are more like a foreign boxer in Chinese soil, in order to prove their strength, you must be with joint venture brands and even luxury brands in the ring head-on, which is better or worse at a glance.
Volkswagen Sagittarius, the "king" in the family car market. It can be said that in the compact family car market, Sagitar is a proper "benchmark" product. If any independent brand wants to make a name for itself in the compact family car market, Volkswagen Sagittarius is a hurdle that cannot be passed. However, there are not many independent brands working in the domestic car market, and even fewer can have the strength to launch an impact. But there is such an independent brand model, under the banner of "home car subversive", to find it, to surpass the technical performance of the same level, to challenge this family car benchmark, it is Geely Xingrui.
In 2021, Geely Xingrui has created a number of product force tests, from "no test, no comparison, no sale" to "one dozen ten" world car ring competition to butterfly bay test drive. Among them, the recent strong confrontation between Xingrui and Volkswagen Sagittarius in the ice and snow test is particularly eye-catching. In this new era of the family car market, is it Volkswagen Sagittarius to maintain the benchmark, or Geely Xingrui to win head-on and comprehensively surpass?
The market shows that the road of "movement" in the domestic car market is not feasible. For a family-oriented car, too many sports attributes can please the driver, but it is contrary to the original intention of the family car. However, the development of the times and the upgrading of consumption have prompted consumers to have a higher pursuit and even demand for the power and control of vehicles. Therefore, how to make sports more comfortable has become the main theme of the family car market. In the ice and snow test, there is a ring race, Xingrui and Sagitar two models under the same conditions for the ring race, the essence of the test is to test the chassis of the two models, the specific results are as follows:
It is not difficult to see from the figure that the results of the two are very close, but Xingrui leads sagittarius in the fastest lap speed and average lap speed with an advantage of less than 2 seconds. Some people may wonder, what is the reference significance of such data? There will be no such driving environment in everyday cars, and naturally there will be no such data discrepancies. But this is not the case.
The reason why Xingrui can be better than Sagitar lies in three points: one is the CMA architecture chassis through the control of the height difference between the roll center and the vehicle center of gravity, the second is the advantage of the Xingrui wire control chassis, and the third is the blessing of the DP-EPS steering power system, which makes Xingrui have better steering directivity.
Reflected in reality, it means that Xingrui's anti-roll ability is stronger, and the phenomenon of "looking up and nodding" when speeding up and braking will also be slowed down, and passengers will naturally sit more comfortably. Stronger grip and corner handling make the driver's driving confidence more sufficient and more comfortable to use; in daily use, we often encounter narrow roads or dodge situations, and more accurate pointing to nature can also allow us to better avoid collisions. In addition, Xingrui and Sagitar also have a difference in the power system. From the perspective of power equipment, the entire Series of Xingrui is equipped with 2.0T power as standard, while the Sagitar series is equipped with 1.4T as standard. If sagittarius still offers a GLI version of the model in the early years, and its 2.0T can attract people's imagination, then today's Sagitar is undoubtedly focused on returning to the home field.
At present, the compact family car on the market has a specific power (horsepower and weight ratio) of about 0.09. From the comparison of the power parameters of Xingrui and Sagitar, the specific power of Sagittarius is about 0.083, which is in line with the mainstream level; the specific power of Xingrui has reached a staggering 0.127, which is not only ahead of Sagittarius, but also said that it is ahead of the entire compact family car field. Specific to the actual situation, the gap can be seen by the extreme weight test of Xingrui and Sagittarius. Under the same conditions, the two models pulled the same weight to accelerate 100 kilometers, and not only Did Xingrui win with a clear advantage. Even with the increase in weight, Xingrui also has a slight lead. This also means that in the daily life of the car, the number and weight of passengers in the car have a significantly different impact on the vehicle. In the case of full-load travel, such as a family self-driving trip, even if Xingrui is full of 5 people and carries luggage, the power can still reach the power performance of the same level of no-load travel, which is not excellent.
More developed communications have given consumers a clearer understanding of car accidents, which has brought about the deepening of consumers' attention to car safety. In this regard, auto companies naturally do not easily ignore, so the two models of Xingrui and Sagitar have also made sufficient efforts in safety. For example, Xingrui is equipped with as many as 33 active and passive safety configurations. For example, when passing on the highway, the ICC intelligent pilot system equipped with it can realize heeling, walking, parking and auxiliary steering at a speed of 0-150km/h, and combined with the LKA lane keeping assistance system, it can realize full-speed and full-time intelligent auxiliary driving, so that the driver's journey is more worry-free. Sagittarius also does not fall downwind, for example, in passive safety, Sagittarius is a knee air bag ahead of Xingrui. The rest of the parts such as active safety configuration, Sagitar is also readily available, the only fly in the ointment is that this series of equipment needs to be installed. In the case of the same top-of-the-line model, the sagitar price is 10,000 yuan more expensive than Xingrui, and the optional package will undoubtedly further open up the cost performance of the two in safety equipment.
It is worth mentioning that both models have achieved good results in crash tests. For example, Xingrui has obtained five-star safety standards in C-NCAP of China Automobile Research Institute, and won the first place in the same batch of models with an active safety evaluation score rate of 98.98%. Sagitar also achieved five-star certification in the 2020 C-NCAP, and although the scoring rate is slightly inferior to that of Xingrui, it is also quite good.
The two are more different in terms of safety, mainly in the details, or in the invisible place. Taking the collision avoidance beam as an example, the length and thickness of the anti-collision beam in front of Xingrui are more advantageous than Sagitar, and the length of the energy-absorbing box is 180mm longer than sagittarius. Therefore, in terms of collision resistance and energy absorption efficiency, Xingrui is naturally superior.
In addition, the results of the two in the ice and snow AEB test can also be seen. In the same ice and snow environment, Sagittarius came into contact with dummies at a speed of 40km/h. Considering that it is in the ice and snow environment, in fact, such results are not bad. Just in contrast, Xingrui still has no contact with dummies at a speed of 45km/h, which is really surprising. It can also be seen that with the cooperation of 1 monocular camera + 1 millimeter wave radar + 4 high-definition cameras + 12 ultrasonic radars, as well as the through-line double diaphragm vacuum booster and ITT copper-free brake pads, the reaction speed and braking effect of Xingrui are really amazing.
In addition to catching up in products, there are various indications that Xingrui is also constantly encroaching on the share of joint ventures in the terminal car market. According to the latest data, Xingrui sold 13,115 vehicles in December, and the cumulative sales of 133596 vehicles in 2021 have exceeded 150,000 units in the 14 months of listing. Although only from the current data, it is not as much as the amount of mainstream joint ventures such as Sagitar, Langyi, xuanyi, etc., but this does not mean that star Rui is far inferior to Sagitar. As a new car that has just been listed for one year and two months, it can be said that Xingrui has successfully overcome the test of the most competitive family car market. Specifically, the sales of Xingrui high-end models accounted for 66%, and the average transaction price exceeded 134,000 yuan, higher than mainstream joint venture vehicles such as Xuanyi (121,000 yuan), Langyi (112,000 yuan), Corolla (111,000 yuan), and the strength proved that Xingrui's premium ability was not inferior to or even surpassed the joint venture brand, breaking the "100,000 yuan ceiling" of the main sales price of The Chinese car. Secondly, the cumulative market share of Xingrui has reached 2.21%, and the best market share in a single month has exceeded 2.91%. More critically, Xingrui's sales in the first 11 months of 2021 accounted for 34% of first- and second-tier cities, surpassing Sagitar (33%), and terminal sales in October quickly ranked among the top 10 cars. In the environment of many joint venture cars continuing to decline and gradually declining market share, Xingrui can still rise steadily, which is enough to show that this car is constantly encroaching on the market share of Sagittarius and even the rest of the opponents of the same level.
Behind this strong contrast, it is not only the performance of the strong product strength of The Xingrui model, but also the best embodiment of accurate positioning and the spirit of daring to fight. It is understood that Xingrui users are concentrated in the young group after 90 and 95, and 60% of car owners aged 30 and below account for 60%, and users as a whole show obvious youthful characteristics. Xingrui users have a strong desire to explore and taste the spirit, have a high-level and personalized pursuit of aesthetics and quality, both rational cognition and perceptual interest; from the practical and personalized point of view, comprehensive evaluation and screening of vehicles of the same level, they are young and energetic at the same time, but also have mature and rational consumption decision-making ability. And Xingrui knows that in order to impress young users, it is not enough to rely on lip service, so as we said at the beginning, Xingrui staged a series of contrasts that "hit a piece of the world". From the "One Dozen Ten" ring competition, to the "World Super Butterfly Bay Challenge", to the activities such as the extreme duel between Xingrui and Sagitar Ice and Snow, through the all-round frontal hardness with the joint venture brand, Xingrui has played a perfect record again and again.
(Xingrui "I want to fight ten" test site)
In addition to this ring, Xingrui also won the most authoritative and highest honor of the Chinese automotive industry - "2021 China Car of the Year", C-NCAP safety collision five-star evaluation, and created a "CMA Day" and "Happy Star TALK" and other life experiences, from the diversified, personalized and trendy Internet way of thinking, and users mingled together, to establish a deep emotional connection.
It is also a series of actions inside and outside here that allows Xingrui to play a perfect set of combination punches, so that it not only breaks through the shackles of the Chinese car that has been restricted by the price for many years, but also breaks through the siege of the joint venture brand model and creates a new world belonging to the Chinese brand car car!
The so-called subversion is the comprehensive transcendence of the benchmark. Only by winning head-on can we really dare to say victory. From the comparison, it is not difficult to see that Xingrui has completed the transcendence of Volkswagen Sagittarius in terms of product strength, and it already has the strength to break the traditional promotion of Chinese national car representatives. 2021 is the first year of the complete listing experience of Xingrui, from the initial market to see and get warm feedback, to maintain a steady monthly sales of more than 10,000 market performance, and in the first and second tier cities to overturn the strong market sales ranking of joint ventures, it is fully said that Xingrui has become one of the popular family cars.
What is even more rare is that the pricing of Xingrui is located in the price range of strong joint venture brand models such as Langyi, Xuanyi and Corolla. Different from the previous independent car in the "two yi one pull" and other strong hunting to the silence, Xingrui's annual answer sheet has injected a booster into the independent brand. It quickly established a market reputation within a year, created a premium that is not inferior to or even exceeded the premium ability of the joint venture brand, successfully compressed the living space of the joint venture competitors, which is conducive to boosting the confidence and image of the Chinese brand car, and becoming an independent "fist product" against the joint venture. (Image source network, invasion and deletion)