Several sub-brands under Great Wall Motors, everyone should be familiar with, to be "young and energetic" have Haval, to be "cute and dignified" to have Euler, to be "mature and stable" to have WEY, to be "iron-blooded tough guys" to have tanks, to "iron bones" to have pickups! From the perspective of product layout, Great Wall Motors has eaten different consumer groups to death, and surprisingly, the sales of its 5 sub-brands are still good!
For Great Wall Motors, 2021 can be described as a bumper harvest of sales, December single month sales of Great Wall pickup trucks and Euler sales are the best, one is 25033 vehicles, one is 20926 vehicles, it is worth mentioning that the Euler brand increased by 64.19% year-on-year, as for why it was not affected by the "chip door", first of all, it must be Euler's positive attitude of admitting mistakes and providing excellent solutions, so for automakers, sometimes lower their posture, It is really necessary to maintain the customer's emotions!
In addition, the cumulative sales of Great Wall Motors in 2021 is as high as 1280993 vehicles, and its cumulative output in 2021 is only 1265269 vehicles, which is 15724 units away from the cumulative sales, which can only show that Great Wall Motors is in short supply, and the output cannot catch up with sales, this "pot" has to back its sub-brand tanks, because there are too many people queuing up to order tanks 300!
Since the launch of the tank 300, the tank brand has been in a state of explosion, and the monthly sales volume has directly reached 11958 vehicles, you know, this is a hardcore off-road, relatively speaking, the audience can be much smaller! If you insist on saying the reason, it must be touching the "blank area" of the segment, before the tank 300 was launched, the hardcore off-road was either expensive or not in place, so for consumers with this demand, they only had to retreat to the second, buy an SUV that meets their expectations, or they are proud not to buy.
So now that there is such a hard-core SUV with a low price and a good configuration, can these consumers who have long been thinking about it resist such a temptation? So, this also causes the reason to buy a tank 300 to wait! Many netizens have complained: "The car is a good car, it is to wait!" Another netizen directly shared the real case around him: "Two friends around me, one queuing up to wait for tank 300, one waiting for tank 500 to go public!" And it also sighed: "This sales volume is estimated to exceed 1.5 million units next year!" ”
On the other hand, it is precisely because the tank 300 exploded on the market, opening up the field of hard-core off-road of Great Wall Motors, and establishing the determination of the tank brand independence. At the Shanghai Auto Show on April 19, 2021, the tank brand officially announced independent operation, and then the tank 300 various special versions have also been launched, tank 500, tank 700, tank 800 have also appeared, but the tank brand in addition to the upward layout of products, is also expanding downwards, of which tank 100 is the best example, there is news that the tank 100 pre-price is only about 140,000, if the price is true, it is estimated that the circle of hardcore off-road has to be "chaotic"!
Write at the end
I have to say that the independent choice of tank brands is really very correct, perhaps when the first product of the tank first came out, even the Great Wall itself did not expect to sell so well, right? Otherwise, there would be no shortage of supply!
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