Seriously, I appreciate Nissan's new Xuanyi e-POWER model at the Guangzhou Auto Show, and people seem to care more about this three-cylinder engine than its price.
Compared with toyota and Honda's hybrid technology, Nissan e-POWER's technology is more like looking for the best fuel consumption solution for hybrid products to fully respond to the already clear double point policy in the Chinese market, but in fact, for this product, its overall performance does not seem to be as brilliant as the official said.
Although Atsushi Ichikawa, vice president of Dongfeng Motor Co., Ltd., also said that the biggest advantage of Nissan Xuanyi e-POWER is that it combines the advantages of electric vehicles and fuel vehicles, calling it "an electric vehicle that does not need to be charged."
However, nissan's reputation in the Chinese auto market has taken a sharp turn for the worse, almost all because it is similar to the new three-cylinder X-Trail model currently on the market, or that Nissan has done something that risks the world and personally puts itself in the fire.
For a long time, Japanese brands have not invested much in the product development process for small displacement turbocharging power, which has led to toyota-led brands such as Nissan, Mazda, Subaru and Mitsubishi do not have their own small displacement engines.
As a technical Honda car, as early as the launch of a small displacement hybrid system and 1.5T powertrain, the overall performance is also very good, it can be seen that Honda is still aware of this problem earlier.
Speaking of Nissan, not long ago, Dongfeng Nissan Automobile ushered in a third sub-brand - Dongfeng Infiniti, it is undeniable that after Venucia and Infiniti returned to the Japanese product brand, the brand scale of Dongfeng Nissan Automobile has been achieved, but its purpose may only be to better cover up the current dilemma.
Nissan's new X-Trail, which was first launched, directly used the power of the three-cylinder 1.5T to try to achieve better market performance by reducing the displacement, but in fact, the overall performance can only be described by the word bleak.
The follow-up Nissan launched a 1.2L hybrid Xuanyi, to be honest, such a power form can still be accepted by some users, but after all, it still uses a three-cylinder engine.
If a friend says that the ideal use is not also a 1.2T three-cylinder engine, why is the ideal sales so good?
In fact, the answer is very simple, the ideal overall performance can meet the user's multi-scenario use, home and commercial is more suitable, the most important thing is that you can get a green card, do not worry about battery life anxiety.
In contrast, the Nissan Xuanyi hybrid version of the model is mainly facing the HEV hybrid market of about 150,000, in fact, users are more favorable to the current Hybrid models of Honda and Toyota, especially Toyota's dual engine, which has always been in a high position in the entry-level market.
Honda has also delegated its 1.5-liter hybrid system to the Lingpai and Xiangyu, and has already achieved quite good sales results in both cars and MPV models, which are the "mountains" that Nissan is currently trying to overcome.
Compared with Nissan's future will launch a large area of three-cylinder power, I believe he will be more determined to take the hybrid route, especially at this stage of Nissan X-Trail, the family car market is still to be reliable, such as the three-cylinder engine product force, or difficult to sell well in the user group within 200,000.
Although Toyota is also currently promoting three-cylinder engines, its attitude has always been more cautious, only launching 1.5-liter three-cylinder engines on the Corolla and Ralink, and using 1.2T and 1.8-liter dual-engine four-cylinder engines as an alternative for users.
In the stage of industrial change, any ALL IN attitude may bury the brand, and inclusiveness may be the best solution, fortunately, Nissan has "resurrected" the old X-Trail.
In fact, the biggest problem nissan is currently facing double integration, and wants to use new products to deal with double integration and coffee laws, bringing more solutions, and the actual solution is to reduce the overall fuel use of enterprises in annual units by reducing engine displacement.
At a time when Nissan e-POWER has not yet begun to be promoted on a large scale, perhaps Nissan wants to better comply with the policies and regulations of the Chinese market by merging more companies, but in fact, after the recovery of Dongfeng Venucia, Nissan's dual integration business will have a significant change.
Dongfeng Venucia is not only facing improving product quality, but also how to sell electrified products to users, rather than taxi companies.
The performance of e-POWER is not strong enough to overshadow its competitors, and from this point of view alone, the emergence of Nissan e-POWER has lost half of its significance.
However, there is always better than nothing, and perhaps Nissan's gradual launch of new products in the Chinese market can recover the loss of the brand.