On January 6, Xiaokang Shares (601127. SH) tumbled at the opening, with the stock falling more than 6 percent at one point, narrowing to 4 percent by the close.
Yesterday, The new energy vehicle brand Xilis under Xiaokang Co., Ltd. officially responded to the "suspension of production and suspension of sale" storm, and released an open letter on Weibo saying that SF5 will restart bookings and upgrade the rights and interests of old car owners, which is a temporary appeasement of the owner's emotions, but from the perspective of stock price performance, investors of Xiaokang shares do not buy it.
Since last year's official announcement with Huawei to build a car, the stock price of Xiaokang shares has risen, but affected by the controversy, since the release of the first model of the AITO brand cooperated by Huawei and Xilis, the stock price of Xiaokang shares has fallen by nearly 30% in 10 trading days, which can be described as "Huawei, Huawei".
Caught in the "stop selling" storm
So where did the controversy arise? At the beginning of 2022, Huawei's Smart Select Sf5, which was only 8 months old, was exposed to face suspension of production.
At first, consumers noticed that a large number of Cyrus store logos had been replaced by "AITO", and even all official service outlets had been renamed AITO User Center, while SF5 channels had stopped accepting reservations and could not be purchased. SF5 owners who have just picked up their cars said they are "the first and last leeks".
At that time, there were media reports that in order to create momentum for the new car AITO to ask the M5, Xilis would stop the production of the only SF5 currently on sale, and then huawei store sales staff confirmed the news, and said that the SF5 order channel was closed in mid-December 2021. People close to Huawei said that the SF5 did not stop production and sale, but only suspended bookings, because the delivery before the Spring Festival has been sold out, and there is no supply of cars in the short term.
Until January 5, Xilis finally issued an official notice: SF5 will continue to accept user orders. After the user places an order, Xilis will arrange for a special person to follow up and assist in delivery in a timely manner.
Cyrus official statement
Image source: @SEERES the official Weibo of Xilis
In terms of the rights and interests of purchased car owners, Xilis said that the first owner of the SF5 series, in addition to enjoying the 8-year / 160,000-kilometer warranty of the three-electric system, will also be upgraded to enjoy the lifetime warranty of the whole vehicle and the range extender. In addition, if the first owner changes to other models of the company's vehicles within 4 years, he can also enjoy a discount of 10,000 yuan on the basis of the current rights and interests of the new car to be purchased.
At this point, the storm can be calmed down. At present, the reporter logged on to the official website and APP of Xilis and found that SF5 can be booked normally.
The official channel shows that SF5 can be booked normally
Image source: Cyrus App
The "preference" of Xiaokang shares
In addition to smart selection SF5, the other protagonist in the incident, AITO, asked the world M5 not to be ignored.
At the beginning of December last year, Huawei and Xilix released a new car brand AITO, and then at Huawei's winter flagship product launch, AITO's first model, the M5, was officially launched. Although the Q&I M5 is nominally the second car cooperated by Huawei and Xiaokang, Huawei's participation has become more in-depth than that of the smart SF5.
Yu Chengdong, CEO of Huawei's consumer business, said at the press conference that the Q&A M5 is Huawei's deep involvement in research and development, design and manufacturing from scratch. It is reported that the model platform of the Q&I M5 is Huawei's DriveONE pure electric drive range extender platform, equipped with HarmonyOS intelligent cockpit and Huawei's on-board application ecology.
Huawei, which claims not to build cars, in addition to not personally acknowledging car building, has actually built cars. Therefore, some people believe that Huawei's move is tantamount to using Xiaokang shares as a foundry to produce its products. Some investors pointed out, "Pit the first batch of car owners, the first batch of product positioning is not clear, the later is Huawei in the lead, Xiaokang itself will not have new products." ”
For the view of being reduced to a foundry, Xiaokang co., Ltd. responded that Xilis, a subsidiary of Xiaokang Co., Ltd., is a long-term partner of Huawei, not a foundry. According to a person from Xiaokang Shares, the newly launched AITU Q&I M5 model, from production and manufacturing to the whole value chain of user cars, Xilix is responsible for research and development, manufacturing, delivery, service and creation of a full life cycle car experience, while Huawei is deeply involved in product definition, quality control and channel sales.
In the company's 2022 New Year's speech, Zhang Xinghai, founder of Xiaokang Co., Ltd., said: "At the beginning of 2022, our top priority is to use the strength of all Xilix and the whole group to ensure the high-quality mass delivery of the M5. According to Huawei's store sales staff, 96 hours after the release of the AITO Q&A M5, the number of bookings has reached more than 6,500 units.
On the one hand, "the strength of the whole Xilis, the strength of the whole group to ensure", on the other hand, "to remove and erase the Logo", Xiaokang shares still have a preference after all.