The new energy vehicle market in 2021 can be described as a bumper harvest, especially the new car-making forces have been eager to release the annual delivery volume.
"Wei Xiaoli" is still the vanguard of the new car-making forces, with more than 90,000 vehicles delivered throughout the year, but the order has changed. The new pattern is "Xiao Wei Li", Xiaopeng Automobile has delivered 98,155 new cars in 2021, leading Weilai Automobile by more than 6,700 vehicles and winning the annual sales championship. In the second echelon, Nezha Automobile delivered nearly 70,000 vehicles throughout the year, closely following "Xiao Weili".
"Wei Xiaoli" becomes "Xiao Weili"
Xiaopeng Automobile delivered 16,000 vehicles in December last year, an increase of 181% year-on-year, with a total delivery of 98,155 vehicles in the whole year, reaching 3.6 times that of 2020, and won the annual sales crown of the new car-making forces. Among them, the main model Xiaopeng P7 delivered 7459 vehicles in the same month, and the cumulative delivery volume for the whole year was 60569 vehicles, accounting for 62% of the total delivery volume of the whole year.
Xiaopeng Automobile has always been the main "intelligent", the product matrix is relatively rich, from SUVs to cars, not only covering the mainstream market segment, but also in the price range of a large span. In the future, Xiaopeng Automobile will also launch a medium and large SUV Xiaopeng G9, which can meet the needs of different users.
Nio delivered 10,489 units in December last year, up 49.7% year-on-year, and delivered 91,429 units in the whole year, up 109.1% year-on-year. Weilai Automobile was greatly affected by the supply chain this year, especially in July and August last year, the chip shortage was plagued, sales were once sluggish, and the delivery volume in the second half of the year fluctuated repeatedly, losing the "pin crown" throne. Fortunately, Weilai has a good user base, many customers are willing to pay for Weilai, coupled with the launch of new models such as ET7 and ET5, opening up the market in the field of cars, chip shortage is gradually alleviating, and sales may grow again this year.
An ideal ONE hit the world, this is the status quo of the ideal car. With the delivery of 14,087 vehicles in December last year, the ideal ONE won the position of the eye of the month. The total delivery of 90,491 vehicles in the whole year ranked third among the new car-making forces, consistent with the ranking in 2020, but it increased by more than 1.7 times year-on-year.
The second echelon delivery gap widens
Compared with the nearly 100,000 annual deliveries of "Xiao Weili", the second echelon of new car-making forces still needs to work hard.
Nezha Automobile is a dark horse in the new car-making force, and the delivery volume of Nezha Automobile in December last year was 10,127 vehicles, an increase of 236% year-on-year, and the cumulative delivery of 69,674 vehicles in the whole year, an increase of 362% year-on-year. With the three models of Nezha U Pro, Nezha V and Nezha V Pro, Nezha Automobile has achieved sales growth for 10 consecutive months, and its performance in the second echelon is outstanding.
Last year, Nezha Automobile attracted 360 and NINGDE Times to invest in the shares. At the same time, Nezha Automobile completed the layout of Nezha power supply in 150 cities across the country, with 1,637 free charging stations and 19,663 DIRECT CURRENT charging piles, covering more than 95% of the user use areas.
WM Motor delivered 5,062 vehicles in December last year, with a total of 44,157 vehicles delivered in the whole year, an increase of 96.3% year-on-year, close to the total number of cumulative deliveries in the past three years. Although WM Motors won the fifth place in the annual sales volume of new car-making forces, WM Motors was not satisfied with this data and hoped to achieve a monthly delivery of 8,000 to 10,000 vehicles as soon as possible.
Zero-run cars showed a steady development trend in 2021 with smart cars, and in December last year, zero-run exceeded the monthly delivery high, delivering a total of 7807 vehicles, an increase of 39% month-on-month and 368% year-on-year, and the total delivery volume of the whole year reached 43121 vehicles.
The sales growth rate of the second echelon brands is relatively fast, and the delivery gap between enterprises is also getting larger, although they have found their own positioning in the product level and market segment, but in the face of the strong impact of independent brands and joint venture import brands, the market competition will be more intense in 2022.
In terms of other brands, Skyworth Auto unveiled a new concept, and its order volume in December was 3409 units. note! Skyworth Auto announced the order volume. Traditional "new forces" such as Extreme Kr Automobile and Lantu Automobile have begun to increase in volume, with deliveries of 3796 and 3330 vehicles respectively, showing a significant month-on-month increase.
From the perspective of annual sales, the annual delivery volume of "Xiaoweili" exceeded 90,000 vehicles, of which Xiaopeng Automobile was the highest of 98155 vehicles, breaking the situation of Weilai dominating the list for the first time. At present, the domestic new energy vehicle market stock competition is becoming more and more obvious, AIWAYS, Yundu, Tianji, Xinte and other new power brands only maintain a small amount of delivery in the market, these car companies in the market there are great development variables. And Xiaopeng, Weilai, Ideal and other models continue to impact the fuel vehicle market, but as traditional models enter the new energy market, and in 2022, the new energy subsidies will decline sharply, the competitive pressure of new car-making forces will become more and more intense, who can survive, who can live better, let's wait and see.