There is a saying: Life is a practice, and red dust is the best dojo! In the cruel market competition, the survival of the fittest is still the unchanging jungle rule of the automobile market. In the past 2021, some people are happy and some people are still playing out, and sales as a barometer in the car market can reflect the position of car companies in the market, and can also highlight the popularity of their product models in the market.
As a means of transportation in daily life, after entering the market competition, product models must accept the baptism and bathing of the car market, and look for their own market position in the competition with competitors, which is not a practice! It's just that in the contest on the path of cultivation, some of them have stopped beating the flags, some of them have arisen, some of them have been tepid, some of them have been reborn in nirvana, some of them have done nothing, and some of them have ascended to the top and looked far ahead. In short, the market will give each product a chance, and the rest will depend on its own strength.
For Changan Lincoln, it is also reasonable to usher in a small climax on the road of car market cultivation, after all, due to too many deficiencies in the past, the market share is too low, resulting in the recognition of product models in the market is not high. However, after Lincoln Automobile opened the localization production of the Chinese market, which is what we often call localization, Changan Lincoln ushered in the expected small climax and became a successful spoiler among second-tier luxury brands.
According to the sales report of Changan Lincoln Automobile, in the past year, the cumulative sales volume of Changan Lincoln is close to 100,000 units, reaching 91621 units, an increase of 48% year-on-year, of which the annual sales of Changan Lincoln's first domestic model Adventurer exceeded 50,000 units for the first time, becoming the most important sales hero of Changan Lincoln, occupying most of the total annual sales of Changan Lincoln, and is the top pillar of Changan Lincoln sales.
The market positioning is the Lincoln adventurer of a compact SUV, with a length of 4615mm and a wheelbase of 2711mm, equipped with a 2.0T power combination, priced at 246,800 yuan, and the current car market has a preferential margin of about 10,000 yuan. The car's competitors are mainly concentrated in bmw X1, Mercedes-Benz GLB, Cadillac XT4, Audi Q3 and Volvo XC40, etc., and the cost performance is a major advantage of Lincoln adventurers.
The second volume model is the Lincoln Navigator, which will sell more than 25,000 units in 2021, and the market positioning of the car is a mid-size SUV with a length of 4849mm and a wheelbase of 2850mm. Compared with competitors such as Audi Q5L, BMW X3 and Cadillac XT5, the navigator's market performance is a bit weak, but it is much better than Acura and Infiniti, but whether it can succeed in the market competition, the success of the Cadillac XT5 still needs to be observed.
Finally, there is the Lincoln Aviator, which is positioned in the market as a medium-sized SUV, which was launched in July 2021 and has accumulated sales of more than 13,000 units for the whole year. After all, in this market segment, there are both "evergreen" Highlanders, as well as strong competitors such as Crown Land and Cadillac XT6, and it is not easy to harvest such sales.
Written in the end: At present, there are only three domestic models laid out by Changan Lincoln: Adventurer, Navigator and Aviator. Combined with their respective competitors, the market performance of Changan Lincoln's models has basically reached its peak, and the only way to increase overall sales is to increase the introduction of new products. After all, the competition in the car market in 2022 will be more intense, and the strength of competitors is also increasing, whether Changan Lincoln can maintain a high increase and become a wind-chasing teenager in everyone's eyes, we will wait and see.
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