What is the pre-sale of the first Hongmeng car? Do consumers buy it? On the first day of the New Year in 2022, with these questions in mind, the reporter went to Huawei's two large stores in Shenzhen to find out. The reporter noted that the AITO Q&I M5, as the first intelligent car equipped with harmonyOS smart cockpit, attracted many consumers to experience.
Huawei store sales staff revealed that 96 hours after the release of the AITO Q&E M5 on December 23, 2021, there were more than 6,500 predetermined units.
AITO is a new brand of Xiaokang Xilis, and the M5 is the first intelligent car of the AITO brand, which is the latest presentation of Huawei's help car companies to "build good cars and sell good cars". Zhang Xinghai, founder of Xiaokang Co., Ltd., said in the company's 2022 New Year's speech: "At the beginning of 2022, our top priority is to use the strength of the whole Cyrus and the strength of the whole group to ensure the high-quality mass delivery of the M5. This is not only the battle of Cyrus's foothold and honor, but also the battle of transformation and the battle of breaking the situation in the development of Xiaokang Group! ”
More than 6,500 units are scheduled for 96 hours
On the morning of January 1, 2022, the reporter came to the Huawei Intelligent Life Hall in Futian District, Shenzhen City, and displayed an ice crystal ash M5 for sale from 280,000 yuan. The reporter talked to the salesperson as a consumer. Huawei store sales staff said: "Test drives began on January 20, and now the order is expected to pick up the car in early March." ”
Outside the door of The Huawei Smart Life Hall in Shenzhen
The reporter learned from a user who just placed an order that he is a Huawei user, and because he has bought a lot of Huawei products before, he will book a Q&A M5 this time.
On December 23, 2021, at Huawei's winter new product launch conference, Yu Chengdong, managing director of Huawei and CEO of Smart Vehicle Solutions BU, released the aito brand's smart luxury SUV , AITO Q&A M5.
Jointly created by Cialis and Huawei, this product is the first smart car equipped with the new HarmonyOS smart cockpit, equipped with L2+ automatic assisted driving.
After the comprehensive subsidy, the pre-price of the standard version of the AITO M5 rear drive is 250,000 yuan, the pre-price of the four-wheel drive performance version is 280,000 yuan, and the pre-price of the four-wheel drive flagship version is 320,000 yuan. Since December 23, 2021, real cars will be displayed in 180 Huawei stores in 42 cities.
At noon on January 1, 2022, the reporter came to Huawei's global flagship store in Nanshan District, Shenzhen, and the scene displayed a Frost Green Circle M5, priced at 280,000 yuan. There are constantly consumers coming to experience the scene. According to the sales staff of Huawei's flagship store, there have been more than 6,500 pre-orders nationwide in the 96 hours since the release of the Q&I M5, all of which are users who have paid a deposit of 10,000 yuan, and the latest data has not been updated.
In The Shenzhen Huawei Global Flagship Store
Expand the "circle of friends" of the automobile business
It is worth noting that in response to the rumor that "Cyris is Huawei's car foundry", the relevant person of Xiaokang Co., Ltd. responded to the media that from the production and manufacture of the newly launched AITO Q&I M5 model to the whole value chain of user cars, Xilix is responsible for research and development, manufacturing, delivery, service and creating a full-life cycle car experience, and Huawei is deeply involved in product definition, quality control and channel sales.
At the press conference, Yu Chengdong once again stressed that Huawei does not build cars. "We only make parts, we don't build cars, we will help car companies build good cars." Not only to build a good car, but also to sell a good car. Yu Chengdong said.
Huatai Securities analysis said that from the essence point of view, Huawei has been deeply involved in product design, research and development, supply chain management, channel sales and other important links. Huawei sells related automotive products through its own mobile phone channels, which will have a greater role in promoting its sales. However, due to the different pricing and product strategies of various brands, how to maintain stable consumer expectations and balance the price strategy has become an important issue in the sales process.
Guotai Junan believes that from the perspective of the cooperation process between Huawei and Xilisi, Huawei's participation degree continues to increase, and it may be possible to get involved in more auto parts through its cooperation with Xiaokang Xilis in the future.
Huawei is expanding the "circle of friends" of its smart car business. On December 21, 2021, Wang Jun, Chief Operating Officer of Huawei's Intelligent Vehicle Solution BU, said: "In the past year or so, Huawei has developed about 300 partners in the field of smart vehicles, and the development speed has exceeded expectations. In the future, we will further increase investment in ecology and promote the sustainable development of the industry. ”
The reporter noted that a total of 57 partners won the "2021 Huawei Intelligent Vehicle Solution Excellent Partner" award, including NINGDE Times, Guangfeng Technology, Fuyao Glass, Desay SV, Zhongke Chuangda and other companies.
Source: China Securities News
Guangzhou Daily New Flower City Editor: Zhang Ying